Amazon faces class action lawsuit for scamming consumers with Prime Day

Social media users have pointed out that Amazon’s Prime Day deals are, in fact, a scam. The company is inflating prices and then reducing them to make the savings seem bigger than they are.

On the previous Prime Day, back in July, a campaign group hacked an Alexa at Amazon’s London HQ to make a point about the company avoiding corporation tax in the UK.

 

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A post shared by Everyone Hates Elon (@everyonehateselon_)

Security kicked the group – Everyone Hates Elon- out of the Amazon HQ, after they asked Alexa, ‘Why am I paying more tax than a trillion-dollar company?’

Alexa’s quite fitting response was ‘Because you’re not Jeff Bezos, bitch’

Alexa finished with ‘Fucking joke, right?’

Inflating prices

But now, X users have pointed out that some of the ‘Prime Day’ deals are in fact a scam.

One shopper still had tabs open from the previous day, meaning she could see that the supposed savings on Prime Day were actually massively inflated.

prime day is a fucking SCAM. i had these items in my cart over night, figured id wait to see if these drop in price.

$2 – the Big Deal is $2 off.

they’re inflating list prices to make it seem like it was $20 off. it is $2. @amazon my tab from last night is open. explain? pic.twitter.com/GGCPiPwvjO

— Lady Cowgirl (@talentedwacko) October 7, 2025

And she is not the only one.

Found an old cart full of stuff under one of my alternate Amazon accounts

Here’s where Amazon jacks up the price of everything, then lowers it back down on ‘Prime day’ pic.twitter.com/D7CGYnnlpQ

— TYPE O NEGATIVE (@LOCAL_GRAVEYARD) October 6, 2025

I have similar example
This product was 159 few weeks ago. And see how they are advertising. pic.twitter.com/xjLArFI6wc

— J Roy (@jroy0) October 8, 2025

Amazon are attempting to convince people they are making huge savings – in some cases, inflating the original item price by nearly 25%. They then claim customers are saving 27%, but the reality is only a 9% saving.

$AMZN out here straight scamming people on Prime day & making you think you save more than you actually do.

Price was $61 last night..Amazon reporting it was $76. pic.twitter.com/At3UU0R9hj

— DarkMiner (@Darkminer71) October 7, 2025

🚨 Happy Prime “Deal” Day. 🤔

Before you are quick to shop and made to believe you are making all these great deals, be wary friends.

Products are artificially inflated for Prime Day, so it looks like you’re making a great deal when in fact things may be paying the same price… pic.twitter.com/7FSSCnoaox

— B (@Sq_britt) October 7, 2025

But this is not a new practice, and apparently, it’s not confined to Amazon.

This is on all types of listings, FBA sellers, 3rd party shipped and sold and Amazon itself. Sellers can set the “retail price” and make it look how they want in preparation for sales and holidays. Was standard when I was at Amazon 10 years ago, hasn’t changed

Also Walmart does…

— Tacos4Life (Delete Coinbase!) (@BitcoinIdeeFixe) October 7, 2025

Swimming in class action lawsuits

Two previous Amazon customers have filed a class action lawsuit, which accuses Amazon of ‘misleading consumers with false discounts during its Prime Day event’.

Two plaintiffs, Cathy Armstrong and Oluwa Fosudo, filed the complaint on September 22 in the Washington federal court. They allege violations of state consumer laws.

Yep – jack it up so you can reduce for prime days and call it a bargain pic.twitter.com/HvsgRL00a0

— Bill Stout (@DaddyLoser) October 7, 2025

Prime Day is a mega scam all 27 items went up in price pic.twitter.com/aselNOHHoM

— lee 🦋🦋 (@loveleemind) October 7, 2025

The pair are suing on behalf of themselves and all other customers who Amazon have scammed with fake Prime Day Sales. They are seeking damages, fees, costs and a jury trial.

Amazon have also recently faced several other class action lawsuits

The first alleged that it misled consumers about ownership rights when buying digital products on Prime Video.

The second concluded today, October 8, 2025, as Amazon agreed to a historic $2.5bn settlement. They enrolled consumers in Prime subscriptions without their consent, and then made it difficult to cancel.

According to Top Class Actions, 

The Amazon Prime settlement includes a $1 billion civil penalty and $1.5 billion in refunds for consumers harmed by the deceptive Prime enrollment practices.

The FTC [Federal Trade Commission] alleged Amazon used sophisticated subscription traps to manipulate consumers into enrolling in Prime and then made it difficult for consumers to end their subscriptions.

In the UK, Amazon faces two class action lawsuits. One for allegedly overcharging shoppers, and the other for exploiting its position to squash e-commerce competition. This means consumers have to pay more for third-party products sold on Amazon UK.

Clusterfuck

‘Prime day’ is evidently just the latest (prime) example of corrupt billionaires fucking over the rest of us. The company that has engaged in relentless union-busting, exploitative working conditions – including forcing workers to risk their lives to stay at warehouses during literal fucking tornadoes – and tax evasion, has long been the face of racketeering capitalism.

So Bezos is making a quick, disingenuous buck off the backs of more scams, unethical retail? It’s totally on brand. Next time, campaigners feel like hacking Alexa with some sass, they should deliver the message that the public has seen through his latest swindle.

Bezos, we got the receipts, bitch.

Feature image via Amazon UK