As Disney strikes a $1bn deal with OpenAI Equity says performer rights are crucial

Disney has announced that it will invest $1bn in online video generation platform OpenAI. In response, performing arts and entertainment trade union Equity says performers’ rights need protecting.

The new three-year licensing agreement with Disney means users of Sora (the start-up which owns OpenAI) will be able to make content with more than 200 characters across Disney, Marvel, Pixar and Star Wars, starting in 2026.

Equity is currently balloting thousands of performers in an indicative ballot. It asks whether they’ll refuse digital scanning on set in order to secure sufficient AI protections.

Cathy Sweet, Equity Head of TV and Film, said:

The deal announced today reinforces exactly why our members are fighting for AI protections in our negotiations with Pact.

The recorded material that will be sold on as part of this eye-watering big money deal are the result of creatives’ professional work, and their rights must be protected.

While the companies say they will ‘respect and protect creators and their works’, these assurances are empty unless real protections for artists are enshrined in union-enforced collective agreements.

It is vital that entertainment unions are involved in licensing arrangements through our collective agreements to ensure our members share in the profits and have their rights upheld.

Featured image via the Canary