Meta shadowbans clothing brand for exposing Israeli ‘sniper safari’

Social media company Meta appears to have shadow-banned the pro-Palestine ‘Wear the Peace’ clothing brand. This happened after it shared previously unseen footage of Israeli soldiers gleefully shooting at displaced Palestinians. The firm’s Instagram page has amassed 2.3m followers.

The footage – which can only be described as resembling a sniper safari – had been shared by David McIntosh. He previously worked for Gaza aid sites in 2025.

Wear the Peace makes Palestine-branded clothing and donates profits to Palestinian causes. Israel killed Palestinian social media personality, Grandpa’ Nabhan, in 2024 on the first morning he wore one of the firm’s new t-shirts. The item was made in honour of his granddaughter, Reem, who he called “soul of my soul.” The two were inseparably close. Reem was also murdered by occupation forces early on during the Gaza genocide.

The footage shared by the page published by Mcintosh, also referred to a security contractor, shows one of the sites operated by the controversial Gaza Humanitarian Foundation (GHF). The organisation was shutdown after months of outrage at Israeli forces massacring and starving Palestinians.

But it appears Mcintosh has a conscience, though he claims to be “blessed” by having served with the GHF. He posted the footage with a comment that Israeli forces shoot Palestinians “for fun.”

 

View this post on Instagram

 

A post shared by Wear The Peace® (@wearthepeace)

Earlier today, Skwawkbox copied the link to this post. But then later attempts to follow it to the post opened completely different Instagram posts. Even obtaining an ’embed code’ to show the post above was only possible by manually accessing the company’s profile page directly and opening it from there.

Mcintosh’s full comment with his own post makes clear he considers the Israeli military to be war criminals:

*Hard watch* I was blessed to assist in Gaza and work with some of America’s finest soldiers…. can’t fault my American comrades in the work we did there, highly skilled top tier operators….albeit the IDF surrounding our sites, are another level of wicked they openly fire on civilians for fun and even on us (standard procedure)! I Won’t go into detail here… but have faith that there are real warriors still out there ….. These videos are of the infamous gaza aid sites and the strong willed palestinians refusing to bend the knee to fear and let their family’s starve. At the sites I managed the men/women did nothing but their best to help the people of gaza, unfortunately the IDF had sinister motives and would try and sabotage the work we would do… They freely commit war crimes with ease, Ive truly never come in contact with such warped sycophantic minds like this!

He posted his video in a wider format, giving a better view of Israel’s barbarity and the panic of emaciated Palestinians as they fled:

 

View this post on Instagram

 

A post shared by David Mcintosh (@king_david85)

New evidence continues to emerge of the appalling, inhuman crimes of the ethnostate’s colonial occupation.

Social media companies, like ‘mainstream’ media in print and digital, appear to be doing everything they can to shield the apartheid state from scrutiny for its continuing crimes.

Featured image via the Canary