Reform UK’s Rupert Matthew adopts extremist AI child as profile picture

The Leicestershire Police and Crimes Commissioner and proud Reform UK supporter Rupert Matthews needs a hard drive check it seems. On January 4 he sparked fury when he changed his profile picture on Twitter to ‘Amelia‘, an AI-generated CHILD used by extremists to promote hate.

Reform UK’s PCC @Rupert_Matthews has set his profile picture to a still of the deeply racist AI video that was doing the rounds recently.

‘She’ uses the terms “paki wankers” and states that the Church and BBC are a bunch of “queers and nonces” and makes a strange remark about… pic.twitter.com/dR7UV2eulH

— Reform Party UK Exposed 🇬🇧 (@reformexposed) February 4, 2026

Even AI kids aren’t safe from the far right

The disgusting irony of a PCC using a child as their profile picture is disgusting. Amelia was originally a character for Pathways, a government-funded video game. She was designed to warn other children of the dangers of radicalisation. Yet the far-right have taken Amelia and made her some kind of figurehead:

Wake up, Britain, We Are at a tipping point. #Amelia #Ameliasong #UK #UniteTheKingdom #UnitedKingdom https://t.co/k5YJWnwLDm pic.twitter.com/porTirrNtr

— Amelia (@makeukgood) February 1, 2026

So of course the far-right took her image, adopted it and sexualised her:

They can't conceal ya Amelia!

This is really good Ai music video from Skyebrows.@TRobinsonNewEra #UKPolitics

A Million Amelias – Skyebrowshttps://t.co/2X1SV49MHd pic.twitter.com/dbBHW2yHKh

— Jack Shepard (@JackShepardNow) January 31, 2026

Can Amelia be the worlds first AI PM 😁pic.twitter.com/IOiAa025JR

— Mist 🇬🇧 (@DontFearTheMist) January 31, 2026

I am shaking with anger writing this. Yes, she may be AI generated, but she is still meant to represent a child.

Reform’s Matthews needs a hard drive check. Now!

Matthews is now promoting his political brand with a picture that was meant to warn kids about everything Reform UK represents. It’s so weird, when this purple-haired goth aesthetic is one that the far right usually mocks. Yet here she is, standing as some kind of nationalist e-girl icon.

This move is particularly alarming for a man who is in charge of policing. By adopting Amelia, not only is he signifying an alignment with far right ideology, he’s also sexualising children.

Hard drive check needed.

Featured image via Twitter