Gwyneth Paltrow turns to real estate as she helps sell illegal Israeli developments

Gwyneth Paltrow has joined fellow wealthy opportunists eager to support Israel in its settler-colonialist ambitions to exploit and profit off of stolen land taken from Palestinians.

Becoming the face of the 51 Park Herzliya luxury apartment settler-project in Israel, Zionist Paltrow has sought to upsell the new-built apartments with the creative direction of Israeli agency aptly named ‘Why Worry’.

However, Israel’s existence itself has demanded the displacement, death and destruction of the Palestinians who have been indigenous to the land for centuries. They are also currently waging a genocide against the indigenous population, with a clear stated aim to settle – steal – further territory.

Gwyneth Paltrow props up Zionist genocide

Paltrow’s move to make these illegal development projects more attractive to foreigners signals the scary fact that wealthy and powerful people simply do not care about the horrific human cost of Zionist occupation.

Moreover, this comes ahead of a planned event on Sunday 14th June called the ‘Great Israeli Real Estate Event’ which MP Richard Burgon has rightfully labelled “disgraceful”.

American actress gwyneth paltrow faces huge backlash after she promoted for $10M penthouses in Israel while Israel is committing genocide in Palestine pic.twitter.com/Pjcw4NsSTu

— LPC (@landpalestine) June 9, 2026

From one colonialist project to another

Paltrow filmed the advert in New York, showing the privilege of super-wealthy individuals in the US whilst grossly acting as if they are ‘normal’ – when the reality is most would never possibly be able to relate to her lifestyle. She then had a cheesy, and implausible, line when getting into a NY cab asking the driver to take her to Herzliya in Zionist ‘Israel.’

However, from its very inception, Israel has seen fit to murder, terrorise, displace and disavow Palestinians in order to establish its own ethnonationalist state. Dating back to the Nakba, hundreds of thousands of Palestinians have been forced out of their homes, one brutal way or another, for Zionists to build luxury properties on stolen land.

Moving into Lebanon, that bloodstained expansionist project to build “Greater Israel” is ongoing with little getting in its way.

Coincidentally, the US’ rise as a ‘global superpower’ is inseparable from a history of violent expansion, indigenous displacement, and mass destruction across the territory. This lends a pretty sinister and gross irony in Paltrow doing videos in one colonialist state to upsell properties in yet another settler, occupying state.

This latest development is built by Aviv Melisron and the name of its chosen creative agency speaks volumes – ‘Why Worry’. After all, it is increasingly clear that these elitists genuinely have no worries or concerns about the murderous projects they champion, empower and embolden.

Thus, ‘Why Worry’ about the deaths of hundreds of thousands if there’s a tidy profit to be made by Western capitalists like Paltrow.

UK hosting settler-colonialist real estate event in London

This sickening advertisement from Gwyneth Paltrow comes ahead of an event in London on Sunday which is seeking to sell homes in these illegal developments to pro-Zionist investors and potential homeowners. This, in turn, will increase British people’s involvement, and complicity, in the genocide continuing in Gaza and the settler-terrorism in the occupied territories.

Thankfully, Richard Burgon has taken the government to task over allowing such a bloodstained real estate event to go ahead in our capital city:

The ‘Great Israeli Real Estate Event’ is to be held in London this Sunday.

This disgraceful event will involve the sale of land stolen from Palestinians in illegal Israeli settlements.

Today, I called for the Government to ban this event. pic.twitter.com/QoFSFNIxCn

— Richard Burgon MP (@RichardBurgon) June 9, 2026

Burgon: “Ban this event selling off land illegally in Palestine”

Richard Burgon has consistently opposed Israel’s genocide in Gaza and consistently backed Palestinian claims to their stolen land, as settlement building in the West Bank continues to expand with absolute impunity.

Calling for stronger action by the government, he stated in the House of Commons:

Let’s just imagine, if this weekend in our capital city there was a great Russian real estate event, selling off Ukrainian land – Quite rightly, without hesitation, the Government would move to ban such an illegal event.

This weekend, in London, there is the great Israeli real estate event. Openly advertising the illegal sale of land in illegally occupied Palestinian territories. The government has rightly recognised the state of Palestine, surely given that, we should now move to ban this event selling off land illegally in Palestine in our capital city this weekend.

Foreign secretary Yvette Cooper responded by agreeing that these are illegal settlements, however refrains from any real action to block the event:

Well, we are pursuing this particular event and also if there are any cases where we find that there are breaches of UK law we will also pursue those issues as well.

But look, there is a wider issue here which is that nobody should be advertising, in the UK, illegal settlements. Nobody should be pursuing those illegal settlements. No businesses, no organisations should be getting involved in them and we have shown our willingness and determination to impose sanctions on organisations that do, just as we have set out today.

We will continue to do further sanctions, where we have the opportunity to do so, because support for illegal settlements is wrong.

Happy enough to ban left-wingers from UK, but never against Zionists

It is worth noting, though, that the government had no issue blocking entry of pro-Palestine Cenk Ugur and Hasan Piker so they couldn’t physically attend an Oxford Union lecture. Thankfully, the union welcomed them remotely, but the state had no trouble using its ‘might’ against advocates for Palestine.

Therefore, it stands to reason that Cooper could indeed do far more to actually stop this real estate event in London – it just requires a motivated political will to actually stand up to murderous Zionist Israel.

However, that political – or frankly, moral – will seems completely out of reach for this Israeli-captured and billionaire-corrupted former party of the working class.

Featured image via Getty/Theo Wargo