The winners of Farage’s energy bill prize look oddly familiar…

People on social media have noticed that the winners of Nigel Farage’s energy bill prize are the same people pictured with the Reform leader at a Brexit party rally in 2019:

Left: Nigel Farage and Robert Jenrick meet the winners of Reform UK’s competition to have your energy paid for the whole year

Right: Here are the two winners with Nigel Farage at a Brexit Party rally in Fylde on the 4th May 2019

Credits to @linfitlass @donmcgowan for putting… pic.twitter.com/k5gZblNK5U

— Farrukh (@implausibleblog) April 10, 2026

There’s more to it

While this is interesting, it may be a coincidence. There are other important points to consider. Reform have offered a lottery (where the winning household gets last year’s annual energy bill paid) that may amount to the electoral offences of ‘treating’ or a ‘bribe’, as pointed out by Karl Turner MP. Under the 1983 Representation of the People Act, it is an offence to offer money in order to influence someone’s vote.

On top of that, the gimmick shows that Reform have little to offer the country. Instead of dropping energy bills nationwide through public ownership, the party is giving everyone who enters the lottery false hope. That’s because only one household will actually win. And the winners turned out to be long-term Farage loyalists.

Such a lottery is a con job — like the whole gambling industry. That industry is only profitable because the odds are highly stacked against the player. Indeed, Farage has long spoken in favour of the gambling industry. In 2025, at Reform’s business conference, he said:

What I would say about the high street is that one of the things that does still survive is the bookmaker shop – which actually, for a lot of lonely people, is a place they can go in and meet people.

Farage’s current system is a gamble of birthright

It’s no wonder that Farage is pro-gambling because the addictive process is emblematic of the neoliberal capitalist system he supports. The system we live under is largely a lottery of birthright whereby, in the UK alone, 60% of private wealth is inherited.

And is it possible for most people to take ownership of their labour through their own business? No: 90% of bank lending goes to finance or inflating the price of pre-existing assets, rather than enabling small businesses to thrive. Also, 85% of start ups initially rely on personal capital, most of which is inherited, while 43% of 500 surveyed business founders have said they started their venture with family wealth.

Neoliberal capitalism is largely a gamble of birthright. And private-schooled Farage wants to uphold his position within it through pretending to be an anti-establishment counter offer.

Featured image via the Canary