Hasbro Partners with Casino Developer for Licensing

On July 1st, 2025, renowned Swedish online gambling game provider Evolution AB, a company based in Stockholm, ranked as its sector’s top player, announced that it has struck a licensing deal with iconic toy manufacturer Hasbro. The agreement makes Evolution Hasbro’s sole partner for developing online live casino solutions, and will let the B2B software juggernaut utilize intellectual property owned by this entertainment holding company for gaming product creation.

To many, Hasbro is known as the entity behind the Monopoly and Twister home games, which were heavily impactful on American 1980s and 1990s culture. It also owns the rights to other franchises that affected this era in a big way, such as Power Rangers, Transformers, My Little Pony, G.I. Joe, and many others. Hasbro has maintained its popularity by continuously acquiring trending IPs, such as PJ Masks and Peppa Pig. It is active in various media, and its primary competitor is Mattel, the world’s second-largest toymaker.

Evolution’s multi-year licensing partnership with Hasbro has been announced as a significant move by the Swedish gaming powerhouse, which undoubtedly will look to exploit many of Hasbro’s most famous IP, using them to create branded live games of the presenter kind. A growing, more established genre that Evolution pioneered with the release of Dream Catcher in 2017, a streaming studio version of the Wheel game known as the Big Six.

On Hasbro’s side, teaming up with Evolution represents a significant expansion of the company’s Playing to Win strategy, unveiled in February 2025. That is a project aimed at this entity extending its beloved brands into new formats, especially into the growing online gambling sphere. This is a plan that Hasbro management hopes will drive the company to surpass $1 billion in gross cost savings in 2027. According to its CEO, Chris Cocks, Playing to Win will leverage its potential in the unmatched licensing business and morph Hasbro into a more modern company, one that serves fans of all ages globally.

Per Evolution’s official press release regarding this news, fans of both of these powerhouses in their respective fields can expect to see the first products of this team-up in January 2026, when they are hopeful to debut them at the ICE Barcelona expo.

What Games to Expect from the Hasbro-Evolution Deal

Based on initial reports, this partnership is set to kick off with Game Night, MONOPOLY Filthy Rich, and MONOPOLY Roulette games. All three will be in the streaming presenter format, meaning they will feature charismatic hosts who will do their best to deliver an interactive experience to gamblers worldwide.

It is vital to point out that Evolution already has Monopoly live games. It unleashed its Monopoly Live product, a version of Dream Catcher, in February 2019, and Big Baller, akin to its Mega Ball Live bingo-style creation, in August 2022. Thus, it will now look to build on the success of these, with more Monopoly-themed live fun.

Monopoly is a board game that needs no introduction, and most people living in the Western world have played it at some point. It offers a unique, economics-themed tabletop experience that requires strategizing. Game Night, on the other hand, will probably be an Evolution live title that blends various classic Hasbro board-game aesthetics into one package and tries to capture some of the social vibe these Hasbro games supply.

Aside from streaming games, online gamblers can expect to see a series of online slots inspired by Hasbro’s portfolio. Multiple Monopoly spinners already exist from companies like Light & Wonder, Big Time Gaming, Bally, and others, but what Evolution plans to deliver will probably dramatically surpass anything available on the market right now, as it has studios such as NetEnt and Red Tiger under its umbrella, which are more than capable of putting the Monopoly, and all other Hasbro IPs, to good use. Thus, fans of these can expect to see such slots debut at European online casinos and offshore US-centric ones, such as BetUS.

Evolution is licensed in multiple US markets and has studios in four US states: Michigan, New Jersey, Pennsylvania, and Connecticut. Therefore, US gamblers can expect to see these games at US-regulated sites.

About Evolution AB & Hasbro

Without question, Evolution is the leading game provider in all of online gambling. Founded in 2006, this gaming tech supplier pulled in annual revenues of €1.798 billion in 2023 and now has nearly twenty thousand employees. It is the brainchild of Swedes Jens von Bahr and Fredrik Österberg, and its stocks are listed on the Nasdaq Stockholm exchange.

Evolution opened its first studio in Riga, Latvia, in 2006, and by 2013, it became the largest single-site casino operation in Europe. Over the years, it has bought out several live game competitors, such as Ezugi and NetEnt, which used to run dealer tables. It has also acquired top slot creators such as Red Tiger, Big Time Gaming, and Nolimit City. It has bought out companies like DigiWheel to use its patented HD spinning gaming wheel to enhance its presenter title offering.

Hasbro is detailed above, but it is worth noting that this company has been around since 1923. It first found success with its Mr. Potato Head toy. It owns the Dungeons & Dragons and Magic: The Gathering franchises and posted revenues of $4.136 billion in 2024.