Johnson tries to rebrand ‘no-deal Brexit’ into something more palatable

Boris Johnson saying: "How about 'no-fuss' Brexit? Or 'Brexit for buffoons'?"
John Shafthauer

At this point, most people know what no-deal Brexit is, and realise it’s a bad idea. Some people still want it, if only because they don’t want to admit they have no idea how to make a deal-Brexit happen.

As Boris Johnson needs to sell no-deal to more than just the rampant weirdos who want it, he’s now undertaking a rebranding exercise.

Mad Men

The proposed new names for no-deal include:

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  • No-fuss Brexit.
  • Fat-free Brexit.
  • Brexit for dummies.
  • Brexit for people who struggle with those ‘books for dummies’ books.
  • The Brex a man can get.
  • Brexi Max.
  • Brexit Vista.
  • B-2000.
  • Brexspresso.
  • BREXIT BUT IN ALL CAPS AND A COOL FONT.

Several of these potential name choices were tested on the public. Most people asked:

Is it still the version of Brexit where we crash out then Donald Trump swoops down on us like a massive, orange vulture?

Other people said things like:

How about you call it ‘not really a fucking option Brexit’, and you just don’t do it?

One man suggested:

I’d call it the ‘Boris Johnson’ so everyone remembers whose fault it was.

Options

Right now, there’s a 50% chance no-deal Brexit will happen. The other 49% is that we get Brexit Vista, while a final 1% sees us turning it all around.

Featured image via Foreign and Commonwealth Office – Wikimedia

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