Johnson tries to rebrand ‘no-deal Brexit’ into something more palatable

Boris Johnson saying: "How about 'no-fuss' Brexit? Or 'Brexit for buffoons'?"
Support us and go ad-free

At this point, most people know what no-deal Brexit is, and realise it’s a bad idea. Some people still want it, if only because they don’t want to admit they have no idea how to make a deal-Brexit happen.

As Boris Johnson needs to sell no-deal to more than just the rampant weirdos who want it, he’s now undertaking a rebranding exercise.

Mad Men

The proposed new names for no-deal include:

  • No-fuss Brexit.
  • Fat-free Brexit.
  • Brexit for dummies.
  • Brexit for people who struggle with those ‘books for dummies’ books.
  • The Brex a man can get.
  • Brexi Max.
  • Brexit Vista.
  • B-2000.
  • Brexspresso.
  • BREXIT BUT IN ALL CAPS AND A COOL FONT.

Several of these potential name choices were tested on the public. Most people asked:

Is it still the version of Brexit where we crash out then Donald Trump swoops down on us like a massive, orange vulture?

Other people said things like:

How about you call it ‘not really a fucking option Brexit’, and you just don’t do it?

Read on...

Support us and go ad-free

One man suggested:

I’d call it the ‘Boris Johnson’ so everyone remembers whose fault it was.

Options

Right now, there’s a 50% chance no-deal Brexit will happen. The other 49% is that we get Brexit Vista, while a final 1% sees us turning it all around.

Featured image via Foreign and Commonwealth Office – Wikimedia

Support us and go ad-free

Get involved

Do your bit for independent journalism

Did you know that less than 1.5% of our readers contribute financially to The Canary? Imagine what we could do if just a few more people joined our movement to achieve a shared vision of a free and fair society where we nurture people and planet.

We need you to help out, if you can.

When you give a monthly amount to fund our work, you are supporting truly independent journalism. We hold power to account and have weathered many attempts to shut us down and silence the counterpoint to the mainstream.

You can count on us for rigorous journalism and fearless opposition to an increasingly fascist government and right wing mainstream media.

In return you get:

  • Advert free reading experience
  • Behind the scenes monthly e-newsletter
  • 20% discount from our shop

 

The Canary Fund us