Johnson’s new catchphrase is total cringe, but the papers are lapping it up

Boris Johnson DUDE
Support us and go ad-free

Theresa May became known for meaningless slogans like ‘strong and stable’, ‘Brexit means Brexit’, and ‘let me be clear’. Boris Johnson didn’t seem to be following her down that path, but he’s now come up with an acronym so painful – so cringe – that it makes May look like William Shakespeare.

The wordplay in question? It’s DUDE.

Although the papers have lapped this tripe up, people on Twitter have alternative ideas about what D.U.D.E. should stand for.

Waffle

Speaking on 23 July, Johnson said:

I know some wag who has already pointed out that ‘deliver, unite, and defeat’ was not the perfect acronym for an election campaign, since unfortunately it spells ‘dud’. But they forgot the final ‘E’ my friends; ‘E’ for energise.

And I say to all the doubters – ‘dude, we are going to energise the country; we’re going to get Brexit done on October 31st; we’re going to take advantage of all the opportunities that it will bring in a new spirit of ‘can do’.’

Read on...

Support us and go ad-free

For some reason, Johnson pronounces ‘dude’ as if it’s spelled ‘dyood’. So far, so cringe, right? But several of the papers have lapped this guff up – most of them placing it alongside a picture of him looking like a massive, saluting child whose left arm has locked:

Others that ignored the DUDE stuff still struck a celebratory tone:

The Mail‘s offering is particularly poetic, as thunder storms have racked the UK since the Conservative Party announced Johnson won the leadership race:

But could DUDE have other meanings?

D.U.D.E.

Some people had suggestions about what DUDE should stand for:

Someone suggested Johnson looks like a different sort of dude altogether:

Others highlighted the cringe factor:

In response to lawyer and activist Peter Stefanovic, one person suggested Johnson is using the wrong acronym altogether:

Focus

Johnson is going to say a lot of stupid and embarrassing things in his (hopefully short) time as prime minister. But as Jeremy Corbyn pointed out:

We can’t ignore the papers lapping up Johnson’s gabble, but we also can’t let them distract from his actions. It’s up to all of us to ensure Johnson doesn’t just bluff and bluster his way through being PM.

Featured image via Twitter – Channel 4 News

Support us and go ad-free

Get involved

  • Get active, get on the streets, and make it clear we will not accept Johnson as PM.

We need your help to keep speaking the truth

Every story that you have come to us with; each injustice you have asked us to investigate; every campaign we have fought; each of your unheard voices we amplified; we do this for you. We are making a difference on your behalf.

Our fight is your fight. You’ve supported our collective struggle every time you gave us a like; and every time you shared our work across social media. Now we need you to support us with a monthly donation.

We have published nearly 2,000 articles and over 50 films in 2021. And we want to do this and more in 2022 but we don’t have enough money to go on at this pace. So, if you value our work and want us to continue then please join us and be part of The Canary family.

In return, you get:

* Advert free reading experience
* Quarterly group video call with the Editor-in-Chief
* Behind the scenes monthly e-newsletter
* 20% discount in our shop

Almost all of our spending goes to the people who make The Canary’s content. So your contribution directly supports our writers and enables us to continue to do what we do: speaking truth, powered by you. We have weathered many attempts to shut us down and silence our vital opposition to an increasingly fascist government and right-wing mainstream media.

With your help we can continue:

* Holding political and state power to account
* Advocating for the people the system marginalises
* Being a media outlet that upholds the highest standards
* Campaigning on the issues others won’t
* Putting your lives central to everything we do

We are a drop of truth in an ocean of deceit. But we can’t do this without your support. So please, can you help us continue the fight?

The Canary Support us