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BBC faces backlash for using Reform’s branding on the news

Willem Moore by Willem Moore
22 April 2026
in Trending, UK
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The BBC has once again attracted criticism for its handling of Reform UK, this time for using its logo and branding in a TV news report.

This is shocking https://t.co/p6IQickZtz

— Mr Ethical 🚩 (@nw_nicholas) April 21, 2026

We should note that the big red arrows were added by the person drawing attention to the Reform branding.  Still, though, that’s most definitely the Reform logo and that’s most definitely Reform’s trademark turquoise.

BBC or the British Reformcasting Corporation?

In the above clip, the journalist is explaining how Reform’s asylum policy will work. Presumably, the BBC would say that this is why it has Reform’s logo and colours on screen.

However, the reason it isn’t clear is because the logo and text bar are placed where you would normally see the BBC’s logo and text bar. As such, it looks less like the BBC is explaining Reform policy and more like it’s rebranded as the British Reformcasting Corporation (BRC).

If the BBC would be so kind as to pull the Reform Party’s trousers back up when it’s finished round there, that’d be just swell

Giving Farage’s party its own own logo in its own colours for its own segment

Seriously?

pic.twitter.com/0N2UHzOoGF

— Stuzi 🐝🐝 (@stuzi_pants) April 21, 2026

Of course, the BRC accusations go much deeper than the above. For a start, the BBC has a tendency to come running every time a Reform politician clears their throat.

Reform UK has now announced this unworkable, monumentally expensive ‘policy’ three times in the last year.

Yet the BBC still rush breathlessly to report every word they say.

It’s just madness. 🤬 https://t.co/h6RLUaOApn

— Don McGowan (@donmcgowan) April 20, 2026

As the Canary wrote last December:

A research group has brought out a new study on the political biases behind broadcast news. The results are truly damning – shining a light on the disproportionate coverage of far-right Reform UK on the BBC and ITV. 

The BBC also has a mysterious fascination with Nigel Farage, which has seen him land more Question Time bookings than anyone else this century.

Nigel Farage’s 38 Question Time appearances are among the highest ever, Compared to main political leaders such as Cameron, Clegg, Miliband, Sturgeon, or Starmer, Farage has appeared more frequently, This is the BBC’s booking choices,

— Chris Harrop OBE (@ChrisHarropOBE) September 9, 2025

The BBC loves inviting Nigel Farage. They might aswell give him his own show.

— Mukhtar (@I_amMukhtar) December 6, 2024

Comparisons

The BBC is treating Farage and Reform like a government-in-waiting. This is far from normal in terms of how they usually behave.

As an example, we don’t have to go back far to see how the BBC treated another insurgent politician who was shaking up the system. (Jeremy Corbyn.)

I don't know why people are surprised. The BBC literally photoshopped a russian hat onto Corbyn and got away with it.

However, the model is right and needs protecting.

The rot lies with the Tory Exec who have politicised the BBC.

The BBC leadership should be politically… pic.twitter.com/B2dsuIJ28V

— Harry Eccles (@Heccles94) November 11, 2025

It might be worth getting used to the BBC being turquoise, anyway, because if Farage forms the next government, it will be permanent.

Featured image via BBC

 

 

Tags: BBCcorporate mediaUK
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