This Easter, Animal Justice Project urge people to 'Skip the Lamb'

Animal Justice Project urge people to ‘Skip the Lamb’ this Easter

Animal Justice Project has staged a demonstration in Leicester Square asking people to “Skip the Lamb” over Easter. As the charity highlights, lambs are usually only a few months old when they’re slaughtered:

We’re in Leicester Square today, urging the public to ‘Skip the Lamb’ this Easter.

Joined by dedicated activists and a powerful street stunt featuring a lamb and butcher, we’re challenging passersby to confront the reality behind their choices… and who ultimately pays the… pic.twitter.com/eHD2GhHkBJ

— AnimalJusticeProject (@ajpReact) April 4, 2026

This Easter — Skip the Lamb

In a press release, the group said:

Organised by Animal Justice Project, the demonstration features a powerful visual installation exposing the reality behind lamb consumption. A performer portraying a lamb lies on a table, dressed in a white costume with lamb ears and realistic prosthetic wounds, including a slit throat and severe leg injury. A figure dressed as a butcher appears to cut into the body, while a pile of severed leg props represents the scale of animals killed.

Volunteers are holding placards and distributing leaflets encouraging passers-by to “Skip the Lamb”, while a life-size lamb prop reinforces the connection between animals and the food on people’s plates.

In a video posted to social media, the group showed their activists interacting with the public:

Over 75% of the public are meat-eaters… but what percentage realise they are eating babies?

For many, Easter is a time for eating ‘a leg of lamb’, yet the disconnect is present even in the language.

Eating a lamb’s leg means killing baby animals, sometimes as young as 10… pic.twitter.com/5VzhIMe1sY

— AnimalJusticeProject (@ajpReact) April 4, 2026

Claire Palmer (Animal Justice Project founder) said:

Easter is often seen as a time of renewal and compassion, yet it’s still associated with eating lambs — animals who are only a few months old when they’re killed.

We want people to stop and think. Behind every Easter meal is an animal who wanted to live.

Palmer added:

Traditions can change. And when they involve the lives of young animals, they should.”

Animal Justice Project also provided the following statistics:

April: 893,336 lambs slaughtered

June: 1,106,894 lambs slaughtered

Lambs are typically slaughtered at 4–8 months old

A Change of Heart

Animal Justice Project are simultaneously releasing a new film titled A Change of Heart: From Sheep Farmer to Vegan. The video follows Sivalingam “Kumar” Vasanthakumar — a former sheep farmer. Kumar took his flock to a sanctuary before transitioning to a plant-based livelihood.

As the press release notes:

Previously featured by BBC News, Kumar now grows vegetables and runs a vegan street food business, Kumar’s Dosa Bar, using largely home-grown produce.

. …

“I saw them as individuals,” Kumar says in the film. “Once you see that, you can’t continue as before.”

You can watch A Change of Heart: From Sheep Farmer to Vegan here.

Featured image via Animal Justice Project

Tags: animal rights UK

Comments 1

Airlane1979 says:

2 months ago

“… we pay billions to service a national obsession with sheep, in return for which the woolly maggots kindly trash the countryside. The white plague has done more extensive environmental damage than all the building that has ever taken place here, but to identify it as an agent of destruction is little short of blasphemy. Britain is being shagged by sheep, but hardly anyone dares say so…

Deep vegetation on the hills absorbs rain when it falls and releases it gradually, delivering a steady supply of water to the lowlands. When grazing prevents trees and shrubs from growing and when the small sharp hooves of sheep compact the soil, rain flashes off the hills, causing floods downstream. When the floods abate, water levels fall rapidly. Upland grazing, in other words, contributes to a cycle of flood and drought. This restricts the productivity of more fertile lands downstream, both drowning them and depriving them of irrigation water. Given the remarkably low output in the upland areas of Britain, it is within the range of possibility that hill farming creates a net loss of food.

Sheep have reduced most of our uplands to bowling greens with contours. Only the merest remnants of life persist. Spend two hours sitting in a bushy suburban garden and you are likely to see more birds and of a greater range of species than in walking five miles across almost any part of the British uplands. The land has been sheepwrecked.”

(‘Sheepwrecked’, George Monbiot, 30 May 2013)