The army ditches ‘snowflake’ posters for something more honest

OTP Army posters - An actual one which says 'The army needs snowflakes' and a replacement which reads 'The army makes you dead'
Wilson Belshaw

The army received some criticism recently for posters it hoped would appeal to ‘snowflakes’ and ‘millennials’. Some Tory MPs who aren’t teenagers being preyed upon by the military industrial complex did seem to like them, though:

In response, the army has now taken the complete opposite approach. Instead of stating what skills people can bring, it’s now being crystal clear about the outcomes the army offers.

Results

Of course, death is just one potential outcome for the teenagers being encouraged to fight in our military quagmires. Here are some others – although they’ve missed off ‘THE ARMY GIVES YOU PTSD BUT NOT DECENT AFTERCARE’:

It would be wrong to say we don’t need an army of some variety. There is, after all, an outside chance that aliens could invade – or that New Zealand could get too big for its boots. There’s no strong argument for joining the army right now, however, as we keep using it to make the world measurably fucking worse:

Branding

The army has a long history of targeting – let’s face it – children. If you believed the adverts, you’d think the army was a cross between a university degree and a two-year paintballing excursion. But the reality is very different from the posters.

The army makes you dead. And it makes other people dead, too. And since WWII, there’s rarely been good reason for that.

Unless you sell weapons, obviously, in which case ch-ching.

Featured image via screengrab (image was altered)

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Wilson Belshaw