The Body Shop has pulled out of an advertising deal with The Daily Mail. This is the latest victory in a string of advertising withdrawals from right-wing tabloids, on the basis of racist content.
The revelation came after the Stop Funding Hate campaign reminded the iconic global company of an ethical adverts policy:
— Stop Funding Hate (@StopFundingHate) February 14, 2017
@StopFundingHate We do not have a partnership with the Daily Mail and there are no plans for The Body Shop to advertise. (2/2)
— The Body Shop UK (@TheBodyShopUK) February 15, 2017
The Body Shop told The Huffington Post it withdrew because the paper’s editorial policy went against its ethics:
We have always supported human rights – it is part of our Enrich Not Exploit Commitment – and when an editorial stance seems to go against that Commitment, we consider seriously whether we will support it.
Pressure is now mounting on The Co-Op to follow in The Body Shop’s footsteps.
Targeting advertisers through the very public arena of social media has also had an impact in Spain, where a campaigner got advertisers to withdraw from a paper on the basis of sexist content she quoted in a tweet to them.
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Featured image via Kerry-anne Mendoza