The Conservatives’ new election poster is cracking everyone up, except perhaps Brexit Secretary David Davis.
Things got off to a bad start at the attack ad’s launch. Unfortunately, the poster enables photographs that don’t quite create the desired impact:
I'm not convinced the Conservatives thought this poster launch through. pic.twitter.com/lkHmuhovui
— Adam Bienkov (@AdamBienkov) May 3, 2017
It looks like the Brexit Secretary is the poster boy for a worrying electoral strategy.
The Conservatives intended a different approach with the full image. The original poster tries to reverse reality by suggesting Jeremy Corbyn leads a party of high debt and taxes for ordinary people:
Reversal of reality
The poster attempts to exploit the myth that a Corbyn-led economy would lead to higher debt and taxes. Take a step back from the rhetoric, and the real world looks a whole lot different.
There are two ways to consider debt: public and private. On both counts, the Conservatives have taken it through the roof. Under the Tories, average household private debt has leapt to a record high of nearly £13,000. That’s before mortgages.
And it’s about to get a whole lot worse. Post-Brexit CPI inflation is set to hit 4.1% in the final quarter of this year. Wages, which are already down 10.4% in real terms since 2008, are predicted to fall even further in response. Coupled together and we have what broadcaster Max Keiser has called the “greatest standard of living downgrade in post-war UK”.
Then there’s public debt. Contrary to economic folklore, the Conservatives actually proportionately increased debt by more in five years than every Labour government in history combined. That’s what happens when you obsess over short-term deficit reduction, privatise the country’s assets, and fail to invest in the real economy.
Last week, BBC Daily Politics host Andrew Neil disposed of the fable that the Conservatives are the party of low taxes. Grilling the Conservative Chairman on possible Tory tax hikes for people on low to middle income, Neil said:
Except that you haven’t reduced the tax burden, have you? As a percentage of the GDP, which is the best way to measure the tax burden, it’s now going to reach its highest level since the mid 1980s, which I’d point out was when Conservatives were in power. The tax burden in this country, under your government, is rising.
As opposed to pervasive myths, the Conservative government is on course to raise taxes to their highest level in 30 years. And Margaret Thatcher set the record back in 1987.
The Conservatives’ election poster tells a rare truth. But only when applied to the Tories themselves. Under the Conservatives, we now have higher public and private debt, higher taxes, and more inequality. These are symptoms of an economic orthodoxy that transfers wealth from the already poor to the already rich. Let’s bring it to an end.
– Register to vote in the 8 June general election. If you don’t have a national insurance number, a 5 minute phone call on 0300 200 3500 will get it sent to you in ten days.
– Discuss the key policy issues with family members, colleagues and neighbours. And organise! Join (and participate in the activities of) a union, an activist group, and/or a political party.
– Also read more Canary articles on the 2017 general election.
Featured image via English Pen
We need your help to keep speaking the truth
Every story that you have come to us with; each injustice you have asked us to investigate; every campaign we have fought; each of your unheard voices we amplified; we do this for you. We are making a difference on your behalf.
Our fight is your fight. You’ve supported our collective struggle every time you gave us a like; and every time you shared our work across social media. Now we need you to support us with a monthly donation.
We have published nearly 2,000 articles and over 50 films in 2021. And we want to do this and more in 2022 but we don’t have enough money to go on at this pace. So, if you value our work and want us to continue then please join us and be part of The Canary family.
In return, you get:
* Advert free reading experience
* Quarterly group video call with the Editor-in-Chief
* Behind the scenes monthly e-newsletter
* 20% discount in our shop
Almost all of our spending goes to the people who make The Canary’s content. So your contribution directly supports our writers and enables us to continue to do what we do: speaking truth, powered by you. We have weathered many attempts to shut us down and silence our vital opposition to an increasingly fascist government and right-wing mainstream media.
With your help we can continue:
* Holding political and state power to account
* Advocating for the people the system marginalises
* Being a media outlet that upholds the highest standards
* Campaigning on the issues others won’t
* Putting your lives central to everything we do
We are a drop of truth in an ocean of deceit. But we can’t do this without your support. So please, can you help us continue the fight?