Government’s new coronavirus slogan draws widespread scorn

The Canary

The government’s new slogan for the next phase in the fight against coronavirus (Covid-19)has drawn a lot of scorn, and a certain amount of praise.

After the successful bluntness of the shutdown message of “stay at home, save lives, protect the NHS”, Britons are now set to be asked to “stay alert, control the virus, save lives”.

Top-selling Harry Potter author JK Rowling immediately hit out by saying: “Is Coronavirus sneaking around in a fake moustache and glasses? If we drop our guard, will it slip us a Micky Finn? What the hell is ‘stay alert’ supposed to mean?”

Andy Burnham, the  Labour mayor of Greater Manchester, tweeted that it “feels to me like a mistake to me to drop the clear” stay at home message.

Coronavirus
The old message was to ‘stay home’ (PA)

Dave Ward, general secretary of the Communication Workers Union, said: “The messaging from this Government throughout this crisis has been a total joke, but their new slogan takes it to a new level.”

He wondered: “Stay alert? It’s a deadly virus not a zebra crossing.”

Writer and comedian Adam Kay added that it would be “difficult to stay alert to something that’s 0.0001 millimetres in diameter. This pandemic is going to have as many spikes as a coronavirus”

Others shared criticism of the new slogan:

Boris Johnson is expected to unveil a coronavirus warning system when he outlines his plans to gradually ease the lockdown while dropping the “stay home” slogan.

He is set to outline his “road map” to a new normality during an address to the nation on 10 May.

Johnson is planning to urge workers who cannot do their jobs from home to begin returning to their workplaces while following social-distancing rules

We need your help ...

The coronavirus pandemic is changing our world, fast. And we will do all we can to keep bringing you news and analysis throughout. But we are worried about maintaining enough income to pay our staff and minimal overheads.

Now, more than ever, we need a vibrant, independent media that holds the government to account and calls it out when it puts vested economic interests above human lives. We need a media that shows solidarity with the people most affected by the crisis – and one that can help to build a world based on collaboration and compassion.

We have been fighting against an establishment that is trying to shut us down. And like most independent media, we don’t have the deep pockets of investors to call on to bail us out.

Can you help by chipping in a few pounds each month?

The Canary Support us
  • Show Comments
    1. FFS ! We have the 2nd highest number of deaths in the world due to Covid 19 despite being around number 25 in league table of populations, and this is the best they could come up with???

      Stay alert for fecking what ?? Zombie apocalypse? Or just buffoons who con their way into power.? Answers on a postcard to ……………

    Leave a Reply

    Join the conversation

    Please read our comment moderation policy here.