Government’s new coronavirus slogan draws widespread scorn

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The government’s new slogan for the next phase in the fight against coronavirus (Covid-19)has drawn a lot of scorn, and a certain amount of praise.

After the successful bluntness of the shutdown message of “stay at home, save lives, protect the NHS”, Britons are now set to be asked to “stay alert, control the virus, save lives”.

Top-selling Harry Potter author JK Rowling immediately hit out by saying: “Is Coronavirus sneaking around in a fake moustache and glasses? If we drop our guard, will it slip us a Micky Finn? What the hell is ‘stay alert’ supposed to mean?”

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Andy Burnham, the  Labour mayor of Greater Manchester, tweeted that it “feels to me like a mistake to me to drop the clear” stay at home message.

Coronavirus
The old message was to ‘stay home’ (PA)

Dave Ward, general secretary of the Communication Workers Union, said: “The messaging from this Government throughout this crisis has been a total joke, but their new slogan takes it to a new level.”

He wondered: “Stay alert? It’s a deadly virus not a zebra crossing.”

Writer and comedian Adam Kay added that it would be “difficult to stay alert to something that’s 0.0001 millimetres in diameter. This pandemic is going to have as many spikes as a coronavirus”

Others shared criticism of the new slogan:

Boris Johnson is expected to unveil a coronavirus warning system when he outlines his plans to gradually ease the lockdown while dropping the “stay home” slogan.

He is set to outline his “road map” to a new normality during an address to the nation on 10 May.

Johnson is planning to urge workers who cannot do their jobs from home to begin returning to their workplaces while following social-distancing rules

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  • Show Comments
    1. FFS ! We have the 2nd highest number of deaths in the world due to Covid 19 despite being around number 25 in league table of populations, and this is the best they could come up with???

      Stay alert for fecking what ?? Zombie apocalypse? Or just buffoons who con their way into power.? Answers on a postcard to ……………

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