A British company is launching a ‘bleeding’ meatless burger to help save the environment

meatless burger

British company Moving Mountains is set to launch a 100% plant-based burger that ‘bleeds’. Producing food that is sustainable is a top priority for company founder Simeon Van der Molen.

‘Bleeding’ meatless burgers 

As The Canary previously reported, US companies Impossible Foods and Beyond Meat have both developed meatless burgers that ‘bleed’. Just like with Beyond Meat’s Beyond Burger, Moving Mountains’ burger contains beetroot. This mimics the red colour and bleeding of meat. The patty is also made from mushrooms, potato, coconut oil, wheat and soy proteins, and is fortified with vitamin B12.

Beyond Meat chairman Seth Goldman has said that the company plans to launch its Beyond Burger in the UK early next year. There is no exact launch date for Moving Mountains’ burger, but it will also be in early 2018.

Environmental motives

Pat Brown, the founder of Impossible Foods, has emphasised that environmental concerns played a major role in the creation of the Impossible Burger. The company states that, when compared to actual meat, its plant-based burger uses 95% less land, 74% less water, and produces 87% less greenhouse gas. Likewise, Van der Molen said:

Our 100 per cent plant-based meat B12 Burger has taken scientists, chefs and farmers over two years to make and is the closest replication to animal meat in the UK, but requires less land, less water and produces less greenhouse emissions.

He added:

The environmental impact of the animal agriculture industry is becoming catastrophic and so it is essential that technological innovation keeps up to provide a real solution for food that is sustainable but doesn’t compromise on taste, therefore providing a viable alternative for vegans, vegetarians and meat-eaters alike.

Read on...

With animal agriculture being a significant source of environmental damage, companies that offer consumers ‘meat’ without the meat could turn out to be game-changers in the food industry.

Get Involved!

– Read more articles from The Canary‘s Environment section.

Join us, so we can keep bringing you the news that matters.

Featured image via screengrab

We need your help to keep speaking the truth

Every story that you have come to us with; each injustice you have asked us to investigate; every campaign we have fought; each of your unheard voices we amplified; we do this for you. We are making a difference on your behalf.

Our fight is your fight. You’ve supported our collective struggle every time you gave us a like; and every time you shared our work across social media. Now we need you to support us with a monthly donation.

We have published nearly 2,000 articles and over 50 films in 2021. And we want to do this and more in 2022 but we don’t have enough money to go on at this pace. So, if you value our work and want us to continue then please join us and be part of The Canary family.

In return, you get:

* Advert free reading experience
* Quarterly group video call with the Editor-in-Chief
* Behind the scenes monthly e-newsletter
* 20% discount in our shop

Almost all of our spending goes to the people who make The Canary’s content. So your contribution directly supports our writers and enables us to continue to do what we do: speaking truth, powered by you. We have weathered many attempts to shut us down and silence our vital opposition to an increasingly fascist government and right-wing mainstream media.

With your help we can continue:

* Holding political and state power to account
* Advocating for the people the system marginalises
* Being a media outlet that upholds the highest standards
* Campaigning on the issues others won’t
* Putting your lives central to everything we do

We are a drop of truth in an ocean of deceit. But we can’t do this without your support. So please, can you help us continue the fight?

The Canary Support us

Comments are closed