No-deal Brexit ‘so great’ Johnson spends £100m advertising it

The 'got milk?' advert with 'milk' crossed out and 'Brexit' written below it
John Shafthauer

Some things just sell themselves. No-deal Brexit, it seems, is not one of them:

Campaign

So how does one sell a product like no-deal Brexit? Johnson’s original plan was to rip off tried-and-tested ad campaigns. Suggestions included:

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  • Got Brexit?
  • Maybe she’s born with it; maybe she just can’t get the medicated shampoo she needs since the ports closed.
  • You know when you’ve been Brexited.
  • Just do it. We can’t think of any good reasons for no-deal, so please, just do it.
  • Have a break – have all the time off you need, in fact – we’re moving the factory to China.
  • No-deal Brexit makes you drunk.
  • The future’s bright; the future’s President Orange and his NHS-eating trade deal.
  • Its wash-your-fingers-after-handling-the-chlorinated-chicken good.
  • Vorsprung durch it up ’em!
  • I’m loving (Brex)it.
  • A Brexit each generation stops the doctors graduating.
  • No-deal Brexit – the best a man can negotiate.

After analysing them all, Johnson decided to go with simply:

No-deal Brexit: aren’t you just a little bit curious to see how much worse things can get?

Badvertising

Johnson has a minuscule majority, no electoral mandate, and the worst policy idea since Atlantis decided to cut flood defences. He does have an advertising budget, though.

If the latter trumps the former, it looks like we can conclusively say Brex sells.

Featured image via Wikimedia

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