Organised by Global Justice Now, the small leaflets carry a real Daily Mail headline:
This tidal wave of migrants could be the biggest threat to Europe since the war.
And the back parodies one of M&S most famous slogans:
This isn’t just ordinary hate and racism, it’s M&S-funded hate and racism.
Customers are then asked to email Steve Rowe, the CEO of M&S. And the leaflets have been sent to 40 local groups across the country.
Stop Funding Hate
Global Justice Now is taking the action because of the hate-filled headlines and stories run by the paper. Its press release states:
A recent United Nations report singled out the UK’s media as being ‘uniquely aggressive in its campaigns against refugees and migrants’, and hate crimes across the UK rose by 100% in the months following the EU referendum result.
Aisha Dodwell, a migration campaigner at Global Justice Now, said:
Marks and Spencer proudly proclaims its ethical business credentials and presents itself as a socially responsible company. So why are they associating themselves with newspapers that promote hate?
The tidal wave of hatred and mistrust of migrants and refugees in the UK is being stoked and encouraged by purposefully selective and insinuating reporting from newspapers like the Daily Mail. This has huge and real consequences, from the often-violent hate crimes that migrants face on the streets of the UK, through to the child refugees in Calais that the government has decided to abandon.
The group has also released a video:
The leaflets have appeared in a range of Easter products:
But it’s not just chocolate that’s been targeted:
— Stephanie Lam (@StephanieLam1) March 6, 2017
— Olivia Atkinson (@AtkinsonOlivia) April 1, 2017
Social media action
Global Justice Now is also encouraging people to take action on social media. It is asking that:
This Easter, help us put more pressure on CEO Steve Rowe by targeting M&S’ Easter eggs promotion on Facebook.
It asks people to post #StopFundingHate-related images of the company’s most popular Easter egg this year:
The #StopFundingHate campaign, of which this is an offshoot, is gaining momentum. In November 2016, Lego withdrew its advertising and promotions with The Daily Mail. And the Co-op is currently reviewing whether it will continue its advertising.
This campaign is hitting The Mail where it hurts. In the pocket. And it is sending a clear message that people will not tolerate the message of hatred it is peddling.
– Join in the Easter action.
– Sign the petition to stop M&S advertising in The Mail.
Featured image via Max Pixel/The Daily Mail