The Sun declaring war on The Guardian could be the most laughable thing you’ll read today [TWEETS]

The Sun The Guardian

On Monday 15 January, The Guardian released the first edition of its newly formatted print newspaper. Billed as “tabloid” in style, it did not go unnoticed by The Sun, which took aim at the left-leaning publication in its editorial. But needless to say, the right-wing tabloid’s comments on The Guardian were somewhat laughable.

Saving millions

As BBC News reported, The Guardian‘s restyling from a broadsheet to a tabloid is a cost-cutting exercise. Its Editor Katharine Viner told BBC Radio 4 Today:

The main reason we did it is because it saves millions of pounds to print a tabloid like this.

We’re on track to lose less than £25m this year and we intend to break even next year which would be the first time since the 1980s that the paper has broken even.

BBC Media Editor Amol Rajan was cautious about The Guardian‘s overhaul:

For newspaper readers, all redesigns are guilty until proven innocent. The millions of people who buy a daily newspaper in Britain are creatures of habit… So anybody who undertakes a redesign of a newspaper is mad, brave, desperate – or some combination of all three…

The Sun sharpens its claws

The Sun was far more scathing in its analysis. Its editorial began by “warmly” welcoming The Guardian to the “tabloid club”:

Read on...

The Sun The Guardian

But journalists at The Guardian may have a few problems with The Sun‘s digs over financial losses and “exclusive” stories. Because the Rupert Murdoch-owned tabloid itself lost £24m in 2017 – something The Guardian reported on 10 January. Maybe The Sun was playing tit-for-tat in terms of gloating over The Guardian‘s financial black hole.

It is hard to imply, though, that The Guardian doesn’t report “exclusive, rip-roaring stories”, when it helped break both the Panama and Paradise Papers tax haven leaks, along with the revelations from Edward Snowden; stories which won it two Pulitzer Prizes.

Behind the scenes

But there may be more to The Guardian‘s rebranding than meets the eye. Along with the blue logo and broadsheet format, left-wing and Jeremy Corbyn-supporting journalist Paul Mason’s weekly column has gone. Also axed as a regular is the Corbyn-supporting Giles Fraser’s weekly column, as too is left-wing Deborah Orr’s.

As co-editor of The New Socialist, Tom Gann noted:

Meanwhile, Media Lens reacted to The Guardian‘s reformatting:

The ‘new’ media

The Sun‘s sarcastic editorial is fairly standard for the barrel-scraping tabloid. But The Guardian‘s financial losses, and subsequent rebranding, do pose more questions over the uncertain future faced by the UK’s print media. But in the meantime, it means that there’s a whole internet full of fledgling, independent news sites and publications to explore – one of which you’re currently reading.

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The CanaryThe InterceptMedia DiversifiedNovara MediaCorporate WatchCommon SpaceMedia LensBella CaledoniaVox PoliticalEvolve PoliticsReal MediaReel NewsSTRIKE! magazineThe Bristol CableThe MeteorSalford StarThe Ferret.

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