Energy company E.ON has apologised for sending socks as presents to customers as a way to help them keep warm ahead of a massive spike in energy prices.
Despite the ongoing fuel crisis, neither of the two largest parties in the UK are currently promoting the idea of re-nationalising the sector.
‘We’re sorry for how we made you feel’
The company shipped a free pair of polyester socks to 30,000 households it supplies with energy, the Daily Mail reported. The customers had reportedly engaged with one of E.ON’s energy saving campaigns last year and the socks were there to encourage them to continue to save energy. E.ON said it should not have gone ahead with the plan in light of major price rises that are about to hit millions of households.
The company said:
If you recently received a pair of socks from us, we would like to say we are incredibly sorry for how we have made some people feel.
Read on...Support us and go ad-free
In light of the seriousness of current challenges that many people are facing, this mailing should have been stopped and we are sorry.
The apology comes just days after rival energy firm Ovo said it was sorry for giving customers advice on how to save energy. In an email to customers, Ovo dished out normal advice like putting on a jumper, but also more uncommon remedies such as eating lentils/ginger or cuddling up to pets.
The government has just a few weeks before Ofgem announces its new price cap. Experts expect that the price of energy will soar by more than 50% to around £2,000 for the average household. It could remove around £700 from the pockets of struggling families across the country at a time when prices are also going up in shops.
Ofgem will set the new price cap in early February before it comes into force on 1 April. The government and energy companies have been in talks to decide how to offset the price hike. Many are advocating a cut to VAT but that will save households less than £100 each. Some energy companies want the government to back loans worth £20bn, arguing this will let the sector smooth the price hike so it does not hit customers all at once. Another suggestion is to increase the amount that is available for people under the Warm Home Discount Scheme, and expand eligibility.
The crisis has led to talk of nationalisation, albeit not from the Conservative or Labour parties. In September 2021, Keir Starmer actually made it clear that Labour would not re-nationalise the failing sector despite how popular such a move would likely be.
Writing in the i newspaper, a Bulb employee said of nationalisation:
The fact that the company’s continued operations are being paid for by the UK government shows how straightforward the process could be
They also noted:
Since the privatisation of the energy sector back in 1990, energy companies have funnelled billions of pounds back to private shareholders. Since then, the price people pay for their energy bills has continued to increase despite the argument that a privatised energy sector would be more efficient and therefore cheaper
We need your help to keep speaking the truth
Every story that you have come to us with; each injustice you have asked us to investigate; every campaign we have fought; each of your unheard voices we amplified; we do this for you. We are making a difference on your behalf.
Our fight is your fight. You’ve supported our collective struggle every time you gave us a like; and every time you shared our work across social media. Now we need you to support us with a monthly donation.
We have published nearly 2,000 articles and over 50 films in 2021. And we want to do this and more in 2022 but we don’t have enough money to go on at this pace. So, if you value our work and want us to continue then please join us and be part of The Canary family.
In return, you get:
* Advert free reading experience
* Quarterly group video call with the Editor-in-Chief
* Behind the scenes monthly e-newsletter
* 20% discount in our shop
Almost all of our spending goes to the people who make The Canary’s content. So your contribution directly supports our writers and enables us to continue to do what we do: speaking truth, powered by you. We have weathered many attempts to shut us down and silence our vital opposition to an increasingly fascist government and right-wing mainstream media.
With your help we can continue:
* Holding political and state power to account
* Advocating for the people the system marginalises
* Being a media outlet that upholds the highest standards
* Campaigning on the issues others won’t
* Putting your lives central to everything we do
We are a drop of truth in an ocean of deceit. But we can’t do this without your support. So please, can you help us continue the fight?