As Cambridge Analytica folds, a new start-up called Bambridge Analytica is attracting interest

Cambridge Analytica logo changed to Bambridge OTP
Support us and go ad-free

As the worlds of tech, big data and politics mourned the loss of cutting edge outfit Cambridge Analytica, a new player emerged into the spotlight.

Bambridge Analytica promises to bring a fresh new approach to the sector. One that definitely won’t involve raking over the coals of now-defunct companies. And why should it? After all, Bambridge Analytica has nothing to gain by dishing any dirt on that other, utterly unrelated, mob – Cambridge Analytica. In fact, it’s probably best to let sleeping dogs lie.

Coincidences

Industry analyst Terry Chestnuts told Off The Perch that it was “a freaky coincidence” that Bambridge Analytica has the same correspondence address in Canary Wharf previously used by Cambridge Analytica. We asked Chestnuts if he thought it was also a coincidence that there were so many familiar names among the directors of Bambridge Analytica. “It’s a very compact sector,” said Chestnuts. “Some even call it incestuous.”

Ken Chisel, from the Institute of Criticism, took a stronger line:

Given all that’s happened recently, it’s frankly obscene to see a company of this nature appearing with such haste. Names such as Julian Beatland, Johnson Bo, the Alexanders – Bix and Bayler, and of course the Bercer sisters will be familiar to followers of the Facebook data mining allegations. Some people might wonder if this isn’t just an attempt to hide in plain sight.

Follow the money

We asked a Bambridge Analytica spokesperson if the Bercer sisters were daughters of millionaire financier Robert Bercer, the money behind far-right nonsense funnel Shitefart. “No, absolutely not,” she said, before we heard her muffle the phone and (we think) say to a colleague, “shit, they’re onto Mercer.”

Note: Just before going to press, we received a text from Terry Chestnuts:

Read on...

Support us and go ad-free

Think Bambidge Anal tickle is red Herring. Contacts say look 4 co Bemerdata. CA new cloths. Oops soz auto cottage

Which we think might have meant we should check out Emerdata.

NB: This article owes a debt to the geniuses of Monty Python (what doesn’t?), and in particular the sketch North Minehead By-election.

Get Involved!

– For more satirical news, you can also follow Off The Perch on Facebook and Twitter.

– Join The Canary, so we can keep holding the powerful to account.

Featured image via Flickr – www.quotecatalog.com

Support us and go ad-free

Do your bit for independent journalism

Did you know that less than 1.5% of our readers contribute financially to The Canary? Imagine what we could do if just a few more people joined our movement to achieve a shared vision of a free and fair society where we nurture people and planet.

We need you to help out, if you can.

When you give a monthly amount to fund our work, you are supporting truly independent journalism. We hold power to account and have weathered many attempts to shut us down and silence the counterpoint to the mainstream.

You can count on us for rigorous journalism and fearless opposition to an increasingly fascist government and right wing mainstream media.

In return you get:

  • Advert free reading experience
  • Behind the scenes monthly e-newsletter
  • 20% discount from our shop

 

The Canary Fund us

Comments are closed