Here’s the public’s frank response to the Guardian being branded Britain’s ‘most trusted’ newspaper

Kevin from the Office (US) laughing plus The Guardian logo
Glen Black

The Guardian is Britain’s “most trusted” newspaper, according to data from the publishing industry. But you wouldn’t think so after looking at the public’s response to the news.

The Guardian and Julian Assange

On 27 November, the Guardian published a story accusing Wikileaks founder Julian Assange of holding secret talks with Paul Manafort, Donald Trump’s former campaign manager. WikiLeaks called the story “entirely fabricated”. Journalist Glenn Greenwald, who previously worked with the Guardian, has repeatedly called the paper out for lack of evidence.

Just weeks later, the Guardian has said that industry numbers show it is Britain’s “most trusted” newspaper.

Figures released by Publishers Audience Measurement Company (PAMCo) on 17 December show the Guardian as a dominating figure in the media industry. It’s the most widely read ‘quality’ (non-tabloid) outlet with a 23.5 million monthly readership overall, including 8 million under-35s. And crucially, the Guardian reported, the paper “topped almost every measure of trust and readership” in the ‘quality newsbrands’ category.

As a result of the Assange story, as well as a run of questionable acts and criticism, the public was quick to slam the news.

“The World’s Tallest Miniature Pony”

The Assange story formed the most obvious point of criticism for people critical of the Guardian‘s trustworthiness:

The Guardian‘s anti-Corbyn bias was also a point of tension:

Others suggested it wasn’t an achievement when considering the rest of Britain’s news media today:

There were also some amusing analogies:

Meanwhile, some people needed very few words to express their thoughts:


Any claim of trust by British media outlets has to tackle the fact that the industry, in general, isn’t well respected. Results of a survey about trust in newspapers across eight European countries, including the UK, were published in May. The UK ranked last. The country’s industry also placed last in a 2017 survey of 33 European countries.

The results of the latest survey come from data collected by PAMCo both online and in real life between October 2017 and September 2018. This means data precedes the most recent scandals involving the Guardian. And if the public response to the news is anything to go by, the next round of results may well see a shift in opinions.

Featured image via YouTube and the Guardian

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