Independent Media | Campaigning Journalism
The Sun just found out what happens when you get a pun very badly wrong [IMAGE]
The Sun has been doing its best to make the UK a laughing stock as ‘global Britain’ prepares for serious negotiations. But even that most embarrassing of rags has outdone itself now. Because its latest front page isn’t just a hodgepodge of jingoistic nonsense. It also reads like The Sun‘s editor is attempting to solicit the Spanish citizenry.
The Sun has form
On Tuesday 4 April, The Sun produced a front page that was emblazoned with:
UP YOURS SENORS!
And also came with a free poster that said:
HANDS OFF OUR ROCK
This was a continuation of right-wing posturing over Gibraltar that was started by Michael Howard. But it was somewhat let down by the fact that the paper was offering discount holidays to Spain on the same page.
The Sun say "up yours" to Spain and give away tokens for holidays there on the same page.
You even get a free poster for sheer stupidity. pic.twitter.com/4Enhkndmf6— James Melville (@JamesMelville) April 4, 2017
Will it ever learn?
As you might expect, The Sun has once more failed to get its latest gaffe past the watchful eye of Twitter. Some people are just annoyed that the tabloid continues to think that ‘senors’ is a word:
For the second time, @TheSun, the plural of 'señor' is 'señores'.
Yes, you pride yourselves on your illiteracy in English… now Spanish too?
— Steven Thomas (@TheStevenThomas) April 6, 2017
While others noticed the more glaring issue:
Editor: "Write it down"
Intern: "It sounds like we want to suck off spanish blokes"
Editor: "I SAID WRITE IT DOWN" pic.twitter.com/4Y8fDOT7Ft— TechnicallyRon (@TechnicallyRon) April 6, 2017
Too late @TheSun … sexual favours won't help. Just let it settle and try not to overreact next time. pic.twitter.com/qziIOgLcuF
— Mike Galsworthy (@mikegalsworthy) April 7, 2017
The Spanish Job
The front page references Michael Caine’s Brexit intervention. Which is somewhat unusual, as the tabloids had previously made it clear that the opinions of ‘luvvies’ aren’t valid when it comes to Brexit. The Sun quoted Caine as saying:
I voted for Brexit.
I’d rather be a poor master than a rich servant.
It wasn’t about racism, immigrants or anything, it was about freedom.
But in the very same article are pictures of the tabloid projecting the following onto the rock of Gibraltar:
UP YOURS SENORS
And:
NO WAY JOSE
Which is dragging us back to the sort of racially-charged stereotyping that most people today would cringe at.
And yet this is the message we are literally projecting onto the world as Britain prepares to ‘go global’. And as such, it’s no wonder that The Sun is attempting to find unusual means of currying favour with our Spanish neighbours.
Get Involved!
– Support The Canary if you appreciate the work we do
Featured image via Wikimedia
We need your help ...
The coronavirus pandemic is changing our world, fast. And we will do all we can to keep bringing you news and analysis throughout. But we are worried about maintaining enough income to pay our staff and minimal overheads.
Now, more than ever, we need a vibrant, independent media that holds the government to account and calls it out when it puts vested economic interests above human lives. We need a media that shows solidarity with the people most affected by the crisis – and one that can help to build a world based on collaboration and compassion.
We have been fighting against an establishment that is trying to shut us down. And like most independent media, we don’t have the deep pockets of investors to call on to bail us out.
Can you help by chipping in a few pounds each month?
Support us