Theresa May has paid a lot of money to stop you talking about this. Don’t read it. Don’t share it.

Theresa May
Kerry-anne Mendoza

Theresa May paid Google Ads to try and stop people talking about what’s been dubbed the ‘Dementia Tax‘. But it only had the effect of encouraging absolutely everyone to talk about the Dementia Tax. So for pity’s sake, please don’t give the Conservative leader any more hassle over the Dementia Tax. Everybody please stop talking about the Dementia Tax.

The Dementia Tax

What you absolutely should not do, for example, is bring up the Dementia Tax on social media. Some people are even going so far as to use the hashtag #DementiaTax. Which is the exact opposite of Theresa May’s intention. They clearly haven’t considered the impact all this will have on the Conservative leader. What if it ends up trending? What then?

The Dementia Tax?

Margaret Thatcher once said “the lady’s not for turning”. By contrast, May is a spinning top today. Her awkward half U-turn on a policy for which literally no one seems to understand the benefits or costs is killing her party – at the polls and on the doorstep.

How do the Conservatives plan to fix it? By algorithm.

The party paid for an ad on Google. So if you searched for ‘Dementia Tax’ on Google, the Conservatives topped the search list with an article entitled:

The so-called ‘dementia tax’ – Get the real facts – conservatives.com

But things went wrong fast. Because people noticed, and started telling everyone else.

The Labour Party heard the news and responded quickly. It created its own ad, which promptly knocked the Conservatives’ ad into second place.

So please, stop it with the Dementia Tax

The Conservative Party has paid a lot of money to ensure no one talks about the Dementia Tax. So for goodness’ sake, please don’t share this or bring it up on social media. Think about what an awful message that would send to Theresa May. It would be like she couldn’t rely on you to relentlessly parrot her messages or follow basic instructions.

Get Involved!

Register to vote in the 8 June general election. 11.59pm on 22 May is the deadline.

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– Listen to The Canary podcasts, or get them from iTunes or Feedburner.

– Also read more Canary articles on the 2017 general election.

Featured image via Screengrab

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