Theresa May has paid a lot of money to stop you talking about this. Don’t read it. Don’t share it.

Theresa May
Support us and go ad-free

Theresa May paid Google Ads to try and stop people talking about what’s been dubbed the ‘Dementia Tax‘. But it only had the effect of encouraging absolutely everyone to talk about the Dementia Tax. So for pity’s sake, please don’t give the Conservative leader any more hassle over the Dementia Tax. Everybody please stop talking about the Dementia Tax.

The Dementia Tax

What you absolutely should not do, for example, is bring up the Dementia Tax on social media. Some people are even going so far as to use the hashtag #DementiaTax. Which is the exact opposite of Theresa May’s intention. They clearly haven’t considered the impact all this will have on the Conservative leader. What if it ends up trending? What then?

Read on...

The Dementia Tax?

Margaret Thatcher once said “the lady’s not for turning”. By contrast, May is a spinning top today. Her awkward half U-turn on a policy for which literally no one seems to understand the benefits or costs is killing her party – at the polls and on the doorstep.

How do the Conservatives plan to fix it? By algorithm.

The party paid for an ad on Google. So if you searched for ‘Dementia Tax’ on Google, the Conservatives topped the search list with an article entitled:

The so-called ‘dementia tax’ – Get the real facts – conservatives.com

But things went wrong fast. Because people noticed, and started telling everyone else.

The Labour Party heard the news and responded quickly. It created its own ad, which promptly knocked the Conservatives’ ad into second place.

So please, stop it with the Dementia Tax

The Conservative Party has paid a lot of money to ensure no one talks about the Dementia Tax. So for goodness’ sake, please don’t share this or bring it up on social media. Think about what an awful message that would send to Theresa May. It would be like she couldn’t rely on you to relentlessly parrot her messages or follow basic instructions.

Get Involved!

Register to vote in the 8 June general election. 11.59pm on 22 May is the deadline.

– Discuss the key policy issues with family members, colleagues and neighbours. And organise! Join (and participate in the activities of) a union, an activist group, and/or a political party.

– Listen to The Canary podcasts, or get them from iTunes or Feedburner.

– Also read more Canary articles on the 2017 general election.

Featured image via Screengrab

We know everyone is suffering under the Tories - but the Canary is a vital weapon in our fight back, and we need your support

The Canary Workers’ Co-op knows life is hard. The Tories are waging a class war against us we’re all having to fight. But like trade unions and community organising, truly independent working-class media is a vital weapon in our armoury.

The Canary doesn’t have the budget of the corporate media. In fact, our income is over 1,000 times less than the Guardian’s. What we do have is a radical agenda that disrupts power and amplifies marginalised communities. But we can only do this with our readers’ support.

So please, help us continue to spread messages of resistance and hope. Even the smallest donation would mean the world to us.

Support us

Comments are closed