Theresa May has paid a lot of money to stop you talking about this. Don’t read it. Don’t share it.

Theresa May
Support us and go ad-free

Theresa May paid Google Ads to try and stop people talking about what’s been dubbed the ‘Dementia Tax‘. But it only had the effect of encouraging absolutely everyone to talk about the Dementia Tax. So for pity’s sake, please don’t give the Conservative leader any more hassle over the Dementia Tax. Everybody please stop talking about the Dementia Tax.

The Dementia Tax

What you absolutely should not do, for example, is bring up the Dementia Tax on social media. Some people are even going so far as to use the hashtag #DementiaTax. Which is the exact opposite of Theresa May’s intention. They clearly haven’t considered the impact all this will have on the Conservative leader. What if it ends up trending? What then?

Read on...

Support us and go ad-free

The Dementia Tax?

Margaret Thatcher once said “the lady’s not for turning”. By contrast, May is a spinning top today. Her awkward half U-turn on a policy for which literally no one seems to understand the benefits or costs is killing her party – at the polls and on the doorstep.

How do the Conservatives plan to fix it? By algorithm.

The party paid for an ad on Google. So if you searched for ‘Dementia Tax’ on Google, the Conservatives topped the search list with an article entitled:

The so-called ‘dementia tax’ – Get the real facts – conservatives.com

But things went wrong fast. Because people noticed, and started telling everyone else.

The Labour Party heard the news and responded quickly. It created its own ad, which promptly knocked the Conservatives’ ad into second place.

So please, stop it with the Dementia Tax

The Conservative Party has paid a lot of money to ensure no one talks about the Dementia Tax. So for goodness’ sake, please don’t share this or bring it up on social media. Think about what an awful message that would send to Theresa May. It would be like she couldn’t rely on you to relentlessly parrot her messages or follow basic instructions.

Get Involved!

Register to vote in the 8 June general election. 11.59pm on 22 May is the deadline.

– Discuss the key policy issues with family members, colleagues and neighbours. And organise! Join (and participate in the activities of) a union, an activist group, and/or a political party.

– Listen to The Canary podcasts, or get them from iTunes or Feedburner.

– Also read more Canary articles on the 2017 general election.

Featured image via Screengrab

Support us and go ad-free

We need your help to keep speaking the truth

Every story that you have come to us with; each injustice you have asked us to investigate; every campaign we have fought; each of your unheard voices we amplified; we do this for you. We are making a difference on your behalf.

Our fight is your fight. You’ve supported our collective struggle every time you gave us a like; and every time you shared our work across social media. Now we need you to support us with a monthly donation.

We have published nearly 2,000 articles and over 50 films in 2021. And we want to do this and more in 2022 but we don’t have enough money to go on at this pace. So, if you value our work and want us to continue then please join us and be part of The Canary family.

In return, you get:

* Advert free reading experience
* Quarterly group video call with the Editor-in-Chief
* Behind the scenes monthly e-newsletter
* 20% discount in our shop

Almost all of our spending goes to the people who make The Canary’s content. So your contribution directly supports our writers and enables us to continue to do what we do: speaking truth, powered by you. We have weathered many attempts to shut us down and silence our vital opposition to an increasingly fascist government and right-wing mainstream media.

With your help we can continue:

* Holding political and state power to account
* Advocating for the people the system marginalises
* Being a media outlet that upholds the highest standards
* Campaigning on the issues others won’t
* Putting your lives central to everything we do

We are a drop of truth in an ocean of deceit. But we can’t do this without your support. So please, can you help us continue the fight?

The Canary Support us

Comments are closed