Rupert Murdoch will be absolutely furious when he finds out how many Sun readers voted Labour [IMAGES]

Rupert Murdoch Jeremy Corbyn The Sun Main
Support us and go ad-free

The results of the largest post-election voter survey have been revealed, and they’ve thrown up some interesting trends. None more so than the breakdown of how people voted depending on which newspaper they read. Because, according to the survey, over a million people who buy The Sun may have voted for Labour. Despite the tabloid running daily anti-Corbyn propaganda.

YouGov has conducted polling on how people voted in the general election, according to their demographics. The polling company surveyed 52,615 adults across the UK between 9-13 June. And the results give a fascinating insight into the changing political landscape across the UK. But they also send worrying signals to the Conservative Party and its henchmen.

Wait, what…?

Voters were asked how they cast their ballot, depending on what newspaper they read. And the results threw up some surprises:

YouGov Newspaper

The 30% of Sun readers who voted for Labour would, in theory, equate to a staggering 1.1 million people. This was an increase of 6% on 2015. And that’s just based on a daily adult print readership of 3,915,000 – not the online hits. The result comes after the tabloid’s relentless campaign against Corbyn. Front pages included:

The Sun FP One

The Sun FP Three

Read on...

Support us and go ad-free

It was reported that, when the exit poll was announced on 8 June, showing a Tory minority, Murdoch stormed out of the election party of his paper The Times. What his reaction to finding out that The Sun‘s anti-Corbyn propaganda didn’t work on one million of its readers is anyone’s guess.

But the YouGov survey also showed some far more important results.

Surging ahead?

As expected, younger people mostly voted for Labour. But the scale of the support was unprecedented. The average age that a person switches from voting Labour to Tory ended up being 47; it was 34 at the start of the election campaign:

YouGov

The results also showed that, among every single employment group, Labour was the most popular party:

YouGov Employment

But there was one area which should be of concern to Jeremy Corbyn’s team. In terms of educational attainment, most people with a degree voted Labour; but those with GCSEs or below voted Conservative. While some of this can be explained by younger people now having more qualifications than older age groups, it’s still an area Labour falls behind in.

Tories running scared?

The Tories had most of the survey’s bad news, though. Because it showed that:

  • Labour is beating them in the C1 socioeconomic group. This is the largest section of UK society; and the second largest, the DE grade, also gave Labour a majority. Socioeconomic statuses relate to people’s class, based on earnings/job type (wages are 2014 figures):

  • The Tories only beat Labour among those people over 50 years old. So in theory, Labour’s support should continue to grow in the coming years.
  • In 2010, only 44% of 18-to-24-year-olds voted. This dropped to 43% in 2015. But in this election, 58% of that age group cast their ballots.

The Sun hasn’t got its hat on

In the 2015 election, Labour only had a clear lead among 18-to-34-year-olds, among voters in socioeconomic group DE, among private and social renters, and among ‘black and minority ethnic’ (BME) voters. But now, the party has completely broadened its reach, and it’s encroaching into areas that were previously Tory strongholds. A result which has come against a backdrop of relentlessly harsh mainstream media campaigning, abysmal early polling ratings, two internal leadership elections, and the now-infamous ‘Chicken Coup’.

If Corbyn’s Labour can pull off this kind of result with just a few weeks notice, then during the next election, and subsequent ones, anything could be possible. So while Murdoch is probably feeling burned by Sun readers voting Corbyn, the Conservative Party must be absolutely terrified. Because the future is looking extremely bad for them.

Get Involved!

Read more from The Canary on the general election.

Join The Canary, and help us hold the mainstream media to account.

Featured image via YouTube/YouTube/Wikimedia

Support us and go ad-free

We need your help to keep speaking the truth

Every story that you have come to us with; each injustice you have asked us to investigate; every campaign we have fought; each of your unheard voices we amplified; we do this for you. We are making a difference on your behalf.

Our fight is your fight. You’ve supported our collective struggle every time you gave us a like; and every time you shared our work across social media. Now we need you to support us with a monthly donation.

We have published nearly 2,000 articles and over 50 films in 2021. And we want to do this and more in 2022 but we don’t have enough money to go on at this pace. So, if you value our work and want us to continue then please join us and be part of The Canary family.

In return, you get:

* Advert free reading experience
* Quarterly group video call with the Editor-in-Chief
* Behind the scenes monthly e-newsletter
* 20% discount in our shop

Almost all of our spending goes to the people who make The Canary’s content. So your contribution directly supports our writers and enables us to continue to do what we do: speaking truth, powered by you. We have weathered many attempts to shut us down and silence our vital opposition to an increasingly fascist government and right-wing mainstream media.

With your help we can continue:

* Holding political and state power to account
* Advocating for the people the system marginalises
* Being a media outlet that upholds the highest standards
* Campaigning on the issues others won’t
* Putting your lives central to everything we do

We are a drop of truth in an ocean of deceit. But we can’t do this without your support. So please, can you help us continue the fight?

The Canary Support us

Comments are closed