A boycott against The Daily Mail has scored a major victory

The Daily Mail
Kerry-anne Mendoza

Under pressure from the Stop Funding Hate campaign, another company has promised never to give advertising money to The Daily Mail. This boycott is starting to hurt the paper where it matters, in the wallet.

Stop Funding Hate

Over the weekend, stationery company Paperchase – which employs more than 2,000 people in the UK – paid The Daily Mail for a front-page advert. But when customers were notified by Stop Funding Hate, they lobbied the company to stop. Customers were relentless over the weekend, bombarding Paperchase with messages to stop.

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By the end of the weekend, Paperchase had ended its advertising relationship with The Daily Mail. The company apologised to customers and vowed never to spend money advertising with the paper again.

Lobbying works

The lobbying industry in the UK is huge. By 2007, a parliamentary study valued it at over £1.9bn [pdf, p10] a year and employing 14,000 people. And the study of 160 MPs found some being approached by those lobbyists over 100 times [pdf, p23] each week. That amount of influence creates results.

But people can lobby too. And with an electorate of 46.8 million people, UK voters could outgun corporate lobbyists if they engaged fully. What Stop Funding Hate has achieved is turning regular people into lobbyists for positive change.

The campaign to withdraw advertising revenue from The Sun, The Daily Mail and The Daily Express for their consistent sexism, racism and bigotry is lobbying. And it is working. Retailers like Body Shop, JOY, Thread, and ETA Insurance have all made public statements changing their advertising behaviours in 2017.

The good news is, there’s much more to come.

Get Involved!

Stop Funding Hate is calling on shoppers to pressure their supermarket to stop advertising with any of the right-wing tabloids in the run-up to Christmas. One easy way to do this is to send them a message on Twitter, via the links below:

Morrisons
Iceland
Lidl
Asda
Tesco
Co-op

You don’t have to put up with this bigotry. You can help shut it down.

Featured image via screengrab

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