After this brutal self-own, the Tories must be wondering why the hell they’re still on Twitter

Man facepalm
Wilson Belshaw

Hashtags are used on Twitter so that people can comment on topics. They’re also great for awareness campaigns, like when people recently drew attention to #DWPcrimes. What you shouldn’t do, however, is start a hashtag to attack a political opponent that more readily applies to you. Especially when your side isn’t all that good at the internets:

Shots fired (feet hit)

Early on 23 September, the Conservative Party’s Brandon Lewis said Corbyn is “not fit to govern our country”. He doesn’t historically have the best judgement, though.

Lewis is the Conservative Party chairman. This means he’s in charge of the seldom-followed Tory ‘respect pledge‘. He’s also in charge of sweeping the Tory Islamophobia scandal under the carpet. Beyond that, he recently ‘broke’ an agreement with a woman on maternity leave for political gain – something he claims was an “honest mistake”. Nice guy.

The geniuses at the CCHQ Press Office presumably saw Lewis’s comment and decided to turn it into Twitter gold:

And they did create gold. Just not the sort of gold they could take to the bank:

The horror

Of course, when you’re pointing out the reasons why the Tories aren’t fit to govern, most of it is no laughing matter:

Inch by inch

When talking about Tory social media strategy, we can’t forget this tweet from 2017 – a tweet which only grows more potent with time (like a fine wine or a John McDonnell):

The #UnfitToGovern hashtag has given one person a chance to tell the Tories exactly why they’ll never understand social media:

Next time the staff at CCHQ have a bright idea, they should probably just type #UnfitToTweet and take the rest of the day off.

Get Involved!

– Contact Brandon Lewis the next time you see a Tory failing to uphold the ‘respect pledge’.

– Join The Canary, so we can keep holding the powerful to account.

Featured image via pxhere

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Wilson Belshaw