We need your help.
These are uncertain times. We’ve seen the mess of Brexit, Donald Trump, and the rise of the far right across Europe. As for the Conservative government’s austerity cuts, the worst is yet to come. But over the last three years, The Canary has risen to challenge the dominance of the right-wing press in a David and Goliath battle.
That’s why I’d like to explain how your donation will enable The Canary to continue holding the powerful to account, reporting the unreported, and giving you the other side of the story from the mainstream media.
Rocking the boat
In the UK, four billionaires dominate the mainstream media:
- Rupert Murdoch (Sun, Times, Sunday Times).
- Jonathan Harmsworth, 4th Viscount Rothermere (Daily Mail, Mail on Sunday, Metro, metro.co.uk, MailOnline).
- The Barclay Twins (Daily Telegraph, Sunday Telegraph, Spectator).
These men are the epitome of the 0.1%. And the news outlets they own are so at their mercy that rocking the neoliberal boat is out of the question.
The Canary is different. The Canary is disruptive. The Canary is prepared to rock that boat until it sinks.
The Canary – the story so far
We launched just over three years ago, with less than £500 of our own money. We have no corporate backers, no major donors, and we operate a lean and efficient business model. But we still think it’s vital to pay our writers a fair wage for their work – something that hasn’t always been a given in alternative media. To do that, we carry advertising on our website and run a supporter scheme, which anyone can join for a monthly fee of £3 or more.
Since our launch, we have experienced considerable success. In 2016, we overtook the website traffic of major titles including the Times, the Economist, and the NewStatesman. During the 2017 UK general election, we reached over seven million readers. In fact we were widely credited with (or criticised for) helping Jeremy Corbyn’s campaign gain seats, thanks to our counterpoint to the mainstream media.
Our investigative work, meanwhile, has uncovered push polling during the EU referendum, election expenses fraud by the Conservative Party, and the DWP’s cuts to disability benefits. We have also sent reporters to Syria and Turkey to report from the ground, giving you accounts of war and politics in the Middle East that you just won’t get from the mainstream media. And we’ve undertaken numerous interviews with people whose voices you wouldn’t hear otherwise.
The threat of internet monopolies
But our business model relies on traffic to our site. And our mission is to bring about change through campaigning journalism that reaches as wide an audience as possible. So we’ve relied heavily on Facebook to connect with readers. But since the start of 2018, Facebook has been making it more and more difficult for us to do that. Google has also proven itself fickle in this respect, ‘shadow banning‘ us for a time.
We are always looking for alternative ways to distribute our content and break free from the big monopolies of the internet. But at the same time, we still need to pay our writers.
The Canary team
We have a diverse team from all walks of life, from across the UK and beyond. But none of us is well off. Nobody is earning much money. And the thing is, none of us really wants to. However, we do have bills to pay to keep ourselves and our families housed, fed and clothed.
Our varied backgrounds make us better placed than most other media outlets to tell the stories of ordinary people; to point out where power oppresses women and minorities; to know in our bones what it is like to be counting the pennies and to genuinely strive for change.
What you don’t see is what happens behind the scenes, from our rigorous five-gate editorial process to the gentle, cooperative, supportive environment we have created in our newsroom.
I can only speak personally, of course. But I have never worked in a team like this before. The writers, section editors, copy editors, sub-editor, operations manager, and directors are all, without exception, tremendously passionate about The Canary vision of a free and fair society where people and planet are nurtured.
Where does your money go?
When you give money to The Canary, you enable us to earn a living, to support our families, to contribute to local economies (we are dispersed across the UK and beyond), and to keep doing what we do best to bring about change in our world.
45% of your donation, after minimal costs, goes directly to writers, divided and distributed according to the number of articles written the previous month.
We use revenue as follows:
- First, we set aside money to pay tax. We are based in the UK and are happy to contribute our share to develop a wonderful country, not without its problems of course.
- Then we pay costs, which we keep below 10% of our gross revenue.
- What is left is our net profit. We split this simply:
- 45% to our writers.
- 30% to our section editors, copy editors and sub-editor.
- 25% to our leadership team.
Right now, we need your help more than ever. So please sign up for a monthly or annual subscription. You’ll get an ad-free version of the site and the chance to be part of a growing community of people who are sick of the status quo and want to create a world that works for everyone.
We need your help to keep speaking the truth
Every story that you have come to us with; each injustice you have asked us to investigate; every campaign we have fought; each of your unheard voices we amplified; we do this for you. We are making a difference on your behalf.
Our fight is your fight. You’ve supported our collective struggle every time you gave us a like; and every time you shared our work across social media. Now we need you to support us with a monthly donation.
We have published nearly 2,000 articles and over 50 films in 2021. And we want to do this and more in 2022 but we don’t have enough money to go on at this pace. So, if you value our work and want us to continue then please join us and be part of The Canary family.
In return, you get:
* Advert free reading experience
* Quarterly group video call with the Editor-in-Chief
* Behind the scenes monthly e-newsletter
* 20% discount in our shop
Almost all of our spending goes to the people who make The Canary’s content. So your contribution directly supports our writers and enables us to continue to do what we do: speaking truth, powered by you. We have weathered many attempts to shut us down and silence our vital opposition to an increasingly fascist government and right-wing mainstream media.
With your help we can continue:
* Holding political and state power to account
* Advocating for the people the system marginalises
* Being a media outlet that upholds the highest standards
* Campaigning on the issues others won’t
* Putting your lives central to everything we do
We are a drop of truth in an ocean of deceit. But we can’t do this without your support. So please, can you help us continue the fight?