Government criticised for spending £10m on Brexit advertising campaign
Ministers have been criticised for spending more than £10m over eight months on an advertising campaign to help people and businesses prepare for Brexit.
Figures released to the PA news agency under Freedom of Information laws showed the government spent £10,842,063 on their Prepare For EU Exit adverts between November 2018 and July this year.
The cabinet office spent £2.7m on print, £2.4m on radio, £1.2m on TV and more than £1 million on social media advertising, and a further £3m on other platforms, according to the data.
The figures also revealed that the page advising people living in the UK on how to prepare received 1.2m views by the end of May, while the EU citizens preparedness tool had 930,000 views.
Labour Party chair Ian Lavery said:
Nine months on and £10 million later our country is no further forward.
The Tories have bungled negotiations and they have no plan except to prolong our agony with a costly no-deal Brexit.
A government spokesperson said:
We have stepped up preparations to ensure we are ready for Brexit and we have been reviewing the guidance we are issuing across Whitehall to ensure we are fully prepared for leaving on 31 October, whatever the circumstances.
It is paramount that organisations, communities and citizens have the right information and support for Brexit.
We will soon launch a large-scale public information campaign setting out what business and the public need to know and do to be fully prepared for Brexit.
The disclosure comes as an estimated £100m has been devoted to a new information campaign under Boris Johnson’s administration, helping people and businesses get ready to leave on 31 October.
We know everyone is suffering under the Tories - but the Canary is a vital weapon in our fight back, and we need your support
The Canary Workers’ Co-op knows life is hard. The Tories are waging a class war against us we’re all having to fight. But like trade unions and community organising, truly independent working-class media is a vital weapon in our armoury.
The Canary doesn’t have the budget of the corporate media. In fact, our income is over 1,000 times less than the Guardian’s. What we do have is a radical agenda that disrupts power and amplifies marginalised communities. But we can only do this with our readers’ support.
So please, help us continue to spread messages of resistance and hope. Even the smallest donation would mean the world to us.
Leave a ReplyYou must be logged in to leave a comment.Join the conversation
Please read our comment moderation policy here.