A new advertising campaign from the army cadets has to be seen to be believed

Support us and go ad-free

The army cadets have been quoting Mahatma Gandhi – a perceived figure of peace and nonviolence – on their recruitment posters.

The quote was used in a poster advertising for adult volunteers:

Twitter response

Unsurprisingly, Twitter users were quick to point out the problems with the message:

Read on...

Support us and go ad-free

Army cadets

Alongside adult volunteers, children can join the cadets between the ages of 12 and 18. According to their website, the cadets offer:

young people – from all walks of life – access to fun, friendship, action and adventure.

But as Forces Watch points out, the organisation is often used as recruiting ground for the army:

As stated in an interim copy of the MoD’s Youth Engagement Review, ‘Cadet and [MoD] youth development experiences… can both enhance a young person’s desire to join the Service and make him/her better prepared to enter training…’

And this view is backed up by another former cadet, who stated:

I became a child soldier in the British army because they’d groomed me since the moment I joined the cadets. The army turned up every couple of months with motorcycle displays and other spectacles, and promised us life in the army would be glamorous, fun and well-paid. There was no mention of the downsides, even at the recruitment office itself.

Gandhi

There are valid criticisms of Gandhi and his work. He has, for example, been condemned for:

his rhetoric on anti-blackness, a vehement allergy to female sexuality, and a general unwillingness to help liberate the Dalit, or ‘untouchable,’ caste.

But it is highly unlikely the army cadet advert was based on the above analysis. Instead, they have used a quote from a figure who is most widely known for his commitment to nonviolence and for his struggle for India’s independence from the British Empire.

Regardless of their intent, using a Gandhi quote to promote a branch of the army is insulting. And if the cadets have any sense, they will withdraw this advertising campaign as quickly as possible.

The Canary approached the army cadets for comment but none was received by the time of publication.

Get Involved!

Support Forces Watch.

– Support Veterans for Peace.

Featured image via screengrab

Support us and go ad-free

Do your bit for independent journalism

Did you know that less than 1.5% of our readers contribute financially to The Canary? Imagine what we could do if just a few more people joined our movement to achieve a shared vision of a free and fair society where we nurture people and planet.

We need you to help out, if you can.

When you give a monthly amount to fund our work, you are supporting truly independent journalism. We hold power to account and have weathered many attempts to shut us down and silence the counterpoint to the mainstream.

You can count on us for rigorous journalism and fearless opposition to an increasingly fascist government and right wing mainstream media.

In return you get:

  • Advert free reading experience
  • Behind the scenes monthly e-newsletter
  • 20% discount from our shop

 

The Canary Fund us

Comments are closed