The leader of the Scottish Conservatives compared Nicola Sturgeon to Margaret Thatcher. It did not end well for her [TWEETS]

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Although most weeks can be described as ‘bad weeks’ for the Scottish Conservatives, this one has been particularly troubling. Most notably, it saw a letter calling for another independence referendum. A referendum that the Conservatives are wholeheartedly opposed to. But it also saw the leader of the Scottish Conservatives, Ruth Davidson, mocking a Member of Scottish Parliament for having a Scottish accent.

Yet despite having already failed at humour once this week, Davidson wasn’t done:

Two can play that game

The problem with failing to land a joke on Twitter is that several people may pop up and help with your descent. Primarily by ensuring that it not only lands, but crashes and burns too:

Read on...

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It was a game that Davidson, if anything, made too easy. Because if there’s one thing dictators like to do, it’s posing for photographs on tanks:

It’s also never a good idea to go full ‘Alan Partridge’ if you plan on later starting a meme war:

You basically shouldn’t do anything. Even something as simple as waving:

Pulling a pint:

Or aggressively riding some sort of land-beastie in an attempt to strike fear into your opponents:

Little relief

In normal circumstances, you might meet a failed attempt at humour with the phrase:

Stick to your day job!

But when someone’s day job is leading the Scottish Conservatives, they probably shouldn’t even do that.

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