Theresa May just tried to rebrand the Conservative Party. But it’s already biting her in the arse.

Support us and go ad-free

Theresa May is attempting to rebrand the Conservative party. In fact, she’s so secure in her own abilities as its leader that she’s now renaming the party in her own image – “Theresa May’s Team”. But the launch of the new slogan hasn’t gone very well. In fact it’s biting her in the arse.

Cult of personality

The new slogan was launched in Harrow today. Party loyalists were gathered to launch the candidates for the party in London and the South East. And the “Theresa May’s Team” banners were festooned across the room:

But even those who like May were quick to criticse the new slogan:

Others further pointed out that emphasising May was making her look more like a dictator:

A toxic brand

It was also pointed out that this change in strategy could be linked to the Conservative Party’s toxic image:

And a belief that it can win more votes concentrating on May as a leader:

So why are you hiding?

But as some commented, if “Theresa May’s Team” is so great, why is she hiding?

Others wondered how Conservative voters would cope upon seeing the ballot papers:

And it even made others nostalgic for “strong and stable”:

Don’t be distracted

But as people pointed out, it’s important not to be distracted and remember what the Tories have done:

Whether the rebranding related to May’s own megalomaniac desires for complete control of the party, or to avoid the toxic brand of Tory policies, is unknown. And whether you want to call them “Theresa May’s Team” or the “Conservative Party”, the facts remain the same.

May and her government are decimating our NHS, chronically underfunding our schools, slashing benefits all while making sure the rich are getting richer. And it is a record that May is so ashamed of that she’s hiding from public debates and locking local journalists in rooms.

But “Theresa May’s Team” does not care about ordinary people. It cares about the wealthy elite. And it’s time we all decided to put that elite firmly in its place.

Get Involved!

Register to vote in the 8 June general election. If you don’t have a national insurance number, a 5 minute phone call on 0300 200 3500 will get it sent to you in ten days.

– Discuss the key policy issues with family members, colleagues and neighbours. And organise! Join (and participate in the activities of) a union, an activist group, and/or a political party.

– Also read more Canary articles on the 2017 general election.

Featured image via Wikimedia

Support us and go ad-free

We need your help to keep speaking the truth

Every story that you have come to us with; each injustice you have asked us to investigate; every campaign we have fought; each of your unheard voices we amplified; we do this for you. We are making a difference on your behalf.

Our fight is your fight. You’ve supported our collective struggle every time you gave us a like; and every time you shared our work across social media. Now we need you to support us with a monthly donation.

We have published nearly 2,000 articles and over 50 films in 2021. And we want to do this and more in 2022 but we don’t have enough money to go on at this pace. So, if you value our work and want us to continue then please join us and be part of The Canary family.

In return, you get:

* Advert free reading experience
* Quarterly group video call with the Editor-in-Chief
* Behind the scenes monthly e-newsletter
* 20% discount in our shop

Almost all of our spending goes to the people who make The Canary’s content. So your contribution directly supports our writers and enables us to continue to do what we do: speaking truth, powered by you. We have weathered many attempts to shut us down and silence our vital opposition to an increasingly fascist government and right-wing mainstream media.

With your help we can continue:

* Holding political and state power to account
* Advocating for the people the system marginalises
* Being a media outlet that upholds the highest standards
* Campaigning on the issues others won’t
* Putting your lives central to everything we do

We are a drop of truth in an ocean of deceit. But we can’t do this without your support. So please, can you help us continue the fight?

The Canary Support us

Comments are closed