Theresa May just tried to rebrand the Conservative Party. But it’s already biting her in the arse.

Emily Apple

Theresa May is attempting to rebrand the Conservative party. In fact, she’s so secure in her own abilities as its leader that she’s now renaming the party in her own image – “Theresa May’s Team”. But the launch of the new slogan hasn’t gone very well. In fact it’s biting her in the arse.

Cult of personality

The new slogan was launched in Harrow today. Party loyalists were gathered to launch the candidates for the party in London and the South East. And the “Theresa May’s Team” banners were festooned across the room:

https://twitter.com/MichaelPDeacon/status/861510936728883200

But even those who like May were quick to criticseĀ the new slogan:

Others further pointed out that emphasising May was making her look more like a dictator:

A toxic brand

It was also pointed out that this change in strategy could be linked to the Conservative Party’s toxic image:

And a belief that it can win more votes concentrating on May as a leader:

https://twitter.com/jake_smyth/status/861524229724020737

So why are you hiding?

But as some commented, if “Theresa May’s Team” is so great, why is she hiding?

Others wondered how Conservative voters would cope upon seeing the ballot papers:

https://twitter.com/volkan_gunduz/status/861529670361206784

And it even made others nostalgic for “strong and stable”:

Don’t be distracted

But as people pointed out, it’s important not to be distracted and remember what the Tories have done:

Whether the rebranding related to May’s own megalomaniacĀ desires for complete control of the party, or to avoid the toxic brand of Tory policies, is unknown. And whether you want to call them “Theresa May’s Team” or the “Conservative Party”, the facts remain the same.

May and her government areĀ decimating our NHS, chronically underfunding our schools, slashing benefits all while making sure the rich are getting richer. And it is a record that May is so ashamed of that she’s hiding from public debates and locking local journalistsĀ in rooms.

But “Theresa May’s Team” does not care about ordinary people. It cares about the wealthy elite. And it’s time we all decided to put that elite firmly in its place.

Get Involved!

ā€“ Register to vote in the 8 June general election. If you donā€™t have a national insurance number, a 5 minute phone call on 0300 200 3500 will get it sent to you in ten days.

ā€“ Discuss the key policy issues with family members, colleagues and neighbours. And organise! Join (and participate in the activities of) a union, an activist group, and/or a political party.

ā€“ AlsoĀ read more CanaryĀ articles on the 2017 general election.

Featured image via Wikimedia

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