Austerity rebrands itself for a new publicity drive

Today's newspapers with the message 'No austerity. New name: same great cuts'
John Shafthauer

The government realised people are sick to the back teeth of austerity. But are they? Maybe people are just sick of hearing the word ‘austerity’? Maybe – with a little bit of creative advertising – the government can carry on pushing the same cuts with no downside?

But is the media stupid or corrupt enough to fall for such an obvious ploy? Especially after falling for it every Autumn for the past few years?

Umm…

Scrutiny is over

Originally, the Tories considered a rename for austerity. The new names considered were:

  • Star Bursterity.
  • Diet Society.
  • Public Service Pops.

After assessing the situation, they decided they could go bigger.

So the Tories said austerity is coming to an end. But reality – as in the actual figures – shows it isn’t. They’re still cutting shit. And what little extra they’ve given is a plaster on the gaping wound they’ve inflicted, or – YOU GUESSED IT – a tax cut for the fucking rich.

Rebrand awareness

And this is the rebrand we got.

‘Austerity’ is now ‘no austerity’.

‘Up’ is ‘down’.

‘Journalism’ is ‘reprinting government propaganda but throwing in some puns and a photoshop for good measure’.

‘Britain’ is ‘fucked’.

Get Involved!

– For more satirical news, you can also follow Off The Perch on Facebook and Twitter.

– Join The Canary, so we can keep holding the powerful to account.

Featured image via John Shafthauer (IMAGES WERE ALTERED)

We need your help ...

The coronavirus pandemic is changing our world, fast. And we will do all we can to keep bringing you news and analysis throughout. But we are worried about maintaining enough income to pay our staff and minimal overheads.

Now, more than ever, we need a vibrant, independent media that holds the government to account and calls it out when it puts vested economic interests above human lives. We need a media that shows solidarity with the people most affected by the crisis – and one that can help to build a world based on collaboration and compassion.

We have been fighting against an establishment that is trying to shut us down. And like most independent media, we don’t have the deep pockets of investors to call on to bail us out.

Can you help by chipping in a few pounds each month?

The Canary Support us

Comments are closed

John Shafthauer