Austerity rebrands itself for a new publicity drive

Today's newspapers with the message 'No austerity. New name: same great cuts'
Support us and go ad-free

The government realised people are sick to the back teeth of austerity. But are they? Maybe people are just sick of hearing the word ‘austerity’? Maybe – with a little bit of creative advertising – the government can carry on pushing the same cuts with no downside?

But is the media stupid or corrupt enough to fall for such an obvious ploy? Especially after falling for it every Autumn for the past few years?

Umm…

Scrutiny is over

Originally, the Tories considered a rename for austerity. The new names considered were:

  • Star Bursterity.
  • Diet Society.
  • Public Service Pops.

After assessing the situation, they decided they could go bigger.

So the Tories said austerity is coming to an end. But reality – as in the actual figures – shows it isn’t. They’re still cutting shit. And what little extra they’ve given is a plaster on the gaping wound they’ve inflicted, or – YOU GUESSED IT – a tax cut for the fucking rich.

Rebrand awareness

And this is the rebrand we got.

‘Austerity’ is now ‘no austerity’.

‘Up’ is ‘down’.

‘Journalism’ is ‘reprinting government propaganda but throwing in some puns and a photoshop for good measure’.

‘Britain’ is ‘fucked’.

Get Involved!

– For more satirical news, you can also follow Off The Perch on Facebook and Twitter.

– Join The Canary, so we can keep holding the powerful to account.

Featured image via John Shafthauer (IMAGES WERE ALTERED)

Support us and go ad-free

Do your bit for independent journalism

Did you know that less than 1.5% of our readers contribute financially to The Canary? Imagine what we could do if just a few more people joined our movement to achieve a shared vision of a free and fair society where we nurture people and planet.

We need you to help out, if you can.

When you give a monthly amount to fund our work, you are supporting truly independent journalism. We hold power to account and have weathered many attempts to shut us down and silence the counterpoint to the mainstream.

You can count on us for rigorous journalism and fearless opposition to an increasingly fascist government and right wing mainstream media.

In return you get:

  • Advert free reading experience
  • Behind the scenes monthly e-newsletter
  • 20% discount from our shop

 

The Canary Fund us

Comments are closed