Good Morning Britain decided to ask if people hate vegans. Well, ‘people’ let them know.

Waitrose Food magazine editor William Sitwell made headlines after he proposed an article series on “killing vegans”. Good Morning Britain then hosted a ‘debate’ on the question: “Do people hate vegans?”. There’s no way that could go wrong… is there?
“Killing vegans, one by one”
BuzzFeed exposed Sitwell’s comments on 29 October. When contacted by freelance journalist Selene Nelson about a regular feature in Waitrose Food on vegan cooking, Sitwell responded:
How about a series on killing vegans, one by one. Ways to trap them? How to interrogate them properly? Expose their hypocrisy? Force-feed them meat? Make them eat steak and drink red wine?
Following the article on @BuzzFeed – and in the interests of transparency – here's my original pitch to the editor of Waitrose, along with my response to his reply. No "triggered vegans" here, thanks! 🙂 #Vegan #Waitrose pic.twitter.com/bjRon1N0bb
— Selene Nelson Ⓥ (@Selene_Nelson) October 29, 2018
Read on...
Support us and go ad-freeAfter his comments hit headlines, Sitwell quickly backtracked and later quit. And Waitrose said the editor’s comments “absolutely do not represent our views”.
Good Morning Britain, however, decided the issue was too good to pass up.
Good Morning Britain’s insightful debate
In a section titled “Do people hate vegans?”, radio host Niall Boylan said:
They’re just annoying people…
It’s absolute and utter nonsense. It’s become a trend…
You can’t invite them out. You can’t go anywhere with them.
And when challenged by fellow guest Adrian Chiles as to whether he knows any vegans, Boylan said:
I know loads of them. They’re strange people.
‘They’re irritating. They’re just annoying people’ – @niallboylan4fm
Do people really HATE vegans?
The Editor of Waitrose Food magazine caused outrage after he controversially joked about ‘killing vegans’. pic.twitter.com/ctHPF8fC5q
— Good Morning Britain (@GMB) October 31, 2018
Boylan is known as a “controversial” figure so his comments shouldn’t come as a surprise. But social media wasn’t going to let Good Morning Britain‘s airing of such views go.
Vegan fightback
Many pointed out that veganism is good for animals, humans and the planet:
How about the fact the UN has said animal agriculture is killing our planet? So vegans are to stand back and watch uneducated people destroy our only home? Look up the UNs website and also WWF who have said animal ag is wiping the planet of all other life! Have a nice day!!!
— Dipuss (@Dipuss) October 31, 2018
How sad that Suzannah has turned into Piers. @GMB please do some research beforehand and let your guests get a word in edge ways. Turning #vegan is the single biggest way to help the environment. https://t.co/edI9fFd4Fp
— Lisa Gilbert (@lisapgilbert) October 31, 2018
Let's hate vegans because they passionately call for the unnecessary use of animals.
So by arguing against veganism, and the activism you are promoting animal use and cruelty. Humane meat is an oxymoron.
See recent climate breakdown warnings which affects EVERYONE.
— Vegan Dad With Beard Ⓥ ?????? (@BeardedVeganDad) October 31, 2018
Others exposed the irony in the ‘vegans push their diets on others’ trope:
I’d like to remind people of the uproar at the vegan week in bake off. People complaining it’s not real food, literally saying ‘mmmm steak’, actually going out their way to message vegans hate…. but once again, vegans are the pushy ones c
— Amy ⓥ (@amyythevegan) October 31, 2018
How do you know if you're in a room with a vegan? Don't worry, everyone else will start mentioning it and making vegan jokes even when we don't actually mention it ourselves
— eat the rich Ⓥ (@ourobwhorus) October 31, 2018
Meanwhile, the fiasco simply left some people speechless:
‘Do people hate vegans?’ actual debate on Good Morning Brit ??♀️@GMB
— Katie Fitzpatrick ? (@ShowbizKatieMEN) October 31, 2018
Not just a choice
Dissenting voices weren’t the only ones seen on social media though. Plenty of people were happy to join the attack, with many saying freedom of choice is what matters:
Has a friend turned vegan, constantly radically preached to others how they need to convert to vegan, she lost many friends including myself for continually preaching vegan, was her choice, I chose mine, its called freedom, no need for them to preach, Choice!!!
— Tom J (@TomskiJak) October 31, 2018
I personally don't care if you're vegan or not. The only thing that makes me hate vegans is when they call non vegans heartless and all that because we eat animals. It's your choice if you want to be a vegan and that's acceptable but please don't ruin it for the non vegans.
— Homssi (@Homssi25) October 31, 2018
But recent news shows that such choices bring bigger problems than feeling ‘preached to’.
On 8 October, the UN warned the world has just 12 years to begin serious action against climate change. Just two days later, a major study by the University of Oxford said animal agriculture plays a critical role in climate change.
Wildlife charity WWF warned on 30 October that human activity has wiped out 60% of animal species in less than 50 years. This has led to unprecedented threats to global biodiversity. Speaking to the Guardian, WWF science and conservation director Mike Barrett said, “Eating less meat is an essential part of reversing losses”.
Attitudes towards veganism are changing, and they’re changing fast. It’s not the first time Good Morning Britain has platformed anti-vegan rhetoric. The problem isn’t just that it’s tired, it’s also dangerous. Veganism isn’t just essential for other animals, it’s crucial to the future of humanity and the planet too.
Get Involved!
– Check out the Vegan Society’s how-to guide on starting to become vegan.
– Listen to the Vegan Vanguard podcast, “Why Leftists Should Be Vegan”.
– There are genuine criticisms of veganism, but they’re not the ones peddled on Good Morning Britain. For example, try the discussion around veganism and capitalism as introduced by Chickpeas & Change.
– Read more from The Canary about veganism.
Featured image via Good Morning Britain/Twitter
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