• Disrupting Power Since 2015
  • Donate
  • Login
Sunday, May 18, 2025
  • Login
  • Register
Canary
MEDIA THAT DISRUPTS
  • News
    • UK
    • Global
    • Analysis
    • Trending
  • Editorial
  • Features
    • Features
    • Environment
    • Lifestyle
    • Health
    • Money
    • Science
    • Business
    • Tech
    • Travel
    • Sport & Gaming
  • Media
    • Video
    • Cartoons
  • Opinion
No Result
View All Result
MANAGE SUBSCRIPTION
SUPPORT
  • News
    • UK
    • Global
    • Analysis
    • Trending
  • Editorial
  • Features
    • Features
    • Environment
    • Lifestyle
    • Health
    • Money
    • Science
    • Business
    • Tech
    • Travel
    • Sport & Gaming
  • Media
    • Video
    • Cartoons
  • Opinion
No Result
View All Result
Canary
No Result
View All Result

The dairy industry is fighting back against Veganuary with its own campaign for February

Sam Woolfe by Sam Woolfe
26 January 2018
in Environment, Health, Other News & Features
Reading Time: 2 mins read
162 10
A A
0
Home Other News & Features Environment
319
SHARES
2.5k
VIEWS
Share on FacebookShare on Twitter

Veganuary is a charity that encourages people to adopt a vegan diet for January and to continue with it for the rest of the year. The dairy industry certainly isn’t too pleased about increasing numbers of people saying no to milk and cheese. In response, the industry is launching its own campaign for February – to get people drinking milk again – called #Februdairy.

An industry under threat

#Februdairy is an initiative to spread positive messages about dairy on social media, from how it’s produced to its claimed health benefits. One Twitter user said:

https://twitter.com/DairyWifeHailey/status/954259811608268800

And the magazine Farmers Guardian tweeted:

#Februdairy launches to silence industry critics

We're supporting our dairy farmers – are you?https://t.co/7n7fAdcT4A pic.twitter.com/IAJVuYhixm

— Farmers Guardian (@FarmersGuardian) January 23, 2018

Last summer, vegan campaign group Go Vegan World launched an advert claiming that ‘Humane milk is a myth’. In July, the dairy industry lost a battle after it made complaints to the Advertising Standards Authority (ASA) that the advert was misleading and inaccurate.

Indeed, for ethical, environmental and health reasons, more and more people are deciding to ditch dairy. As The Canary previously reported, “sales of plant-based milks in the UK are set to rise by 43% by 2021”.

But it’s not just the dairy industry fighting back against the push for plant-based alternatives. The right-wing media is also getting involved. The Sun recently published a story with the headline: “Is going vegan making you STUPID?” warning that giving up dairy could see a decrease in IQ points.

Response to the #Februdairy campaign

While dairy farmers have been busy promoting the industry on social media, vegans have also been chiming in:

Dairy Industry: “Sales are plummeting captain, what do we do?”
“Prepare to launch 🚀 #Februdairy “ pic.twitter.com/stAUP306SC

— Sweet Potato Rehab. (@Mattman846) January 17, 2018

https://twitter.com/mermaid_k8/status/956211140966613000

People have also been sharing articles that expose what they see as the dark side of the industry and about the rising trend of veganism.

Before #Februdairy has even begun, it has been receiving a large amount of pushback and opposition. If current trends are anything to go by, then it looks like the campaign will pale in comparison to Veganuary this year.

Get Involved!

–  Read more articles from The Canary on veganism.

– Join us, so we can keep bringing you the news that matters.

Featured image via Maxpixel

Share128Tweet80
Previous Post

A call to arms as Kurdish feminist army mobilises against Turkey’s onslaught [VIDEOS]

Next Post

A campaigning lawyer and a front line doctor have called on us to march for the NHS [VIDEO]

Next Post
NHS Sold

A campaigning lawyer and a front line doctor have called on us to march for the NHS [VIDEO]

Turkey’s bombs of peace [CARTOON]

Turkey's bombs of peace [CARTOON]

Laura Pidcock PIP

Labour's Laura Pidcock just secured a crucial debate in parliament. Here's what she wants you to know.

Piers Morgan Trump interview OTP

Piers Morgan conducted the Trump interview entirely from within the President's arsehole

A fire service has taken on social care contracts

A fire service is so cash-strapped it's now running people to hospital to make money

Disabled people set to take to parliament en masse to oppose DWP cuts
Analysis

Disabled people set to take to parliament en masse to oppose DWP cuts

by The Canary
16 May 2025
Southern Water are threatening a journalist with defamation for asking difficult questions
Analysis

Southern Water are threatening a journalist with defamation for doing their job

by HG
16 May 2025
FIFA face human rights questions over upcoming world cups in Saudi Arabia and the US
Analysis

FIFA face human rights questions over upcoming world cups in Saudi Arabia and the US

by Maryam Jameela
16 May 2025
Plaid Cymru Commons leader just hit a nerve with this biting question to Keir Starmer
Analysis

Plaid Cymru Commons leader just hit a nerve with this biting question to Keir Starmer

by James Wright
16 May 2025
DWP failures have led to hundreds of deaths - but these are just the tip of the iceberg
Analysis

DWP failures have now led to hundreds of deaths – but these are still the tip of the iceberg

by Steve Topple
16 May 2025
  • Contact
  • About & FAQ
  • Get our Daily News Email
  • Privacy Policy
  • Cookie Policy

The Canary
PO Box 71199
LONDON
SE20 9EX

Canary Media Ltd – registered in England. Company registration number 09788095.

For guest posting, contact [email protected]

For other enquiries, contact: [email protected]

The Canary is owned and run by independent journalists and volunteers, NOT offshore billionaires.

You can write for us, or support us by making a regular or one-off donation.

© Canary Media Ltd 2024, all rights reserved | Website by Monster | Hosted by Krystal | Privacy Settings

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • News
    • UK
    • Global
    • Analysis
    • Trending
  • Editorial
  • Features
    • Features
    • Environment
    • Lifestyle
    • Health
    • Money
    • Science
    • Business
    • Tech
    • Travel
    • Sport & Gaming
  • Media
    • Video
    • Cartoons
  • Opinion

© 2023 Canary - Worker's co-op.

Before you go, have you seen...?

Disabled people set to take to parliament en masse to oppose DWP cuts
Analysis
The Canary

Disabled people set to take to parliament en masse to oppose DWP cuts

Southern Water are threatening a journalist with defamation for asking difficult questions
Analysis
HG

Southern Water are threatening a journalist with defamation for doing their job

FIFA face human rights questions over upcoming world cups in Saudi Arabia and the US
Analysis
Maryam Jameela

FIFA face human rights questions over upcoming world cups in Saudi Arabia and the US

Plaid Cymru Commons leader just hit a nerve with this biting question to Keir Starmer
Analysis
James Wright

Plaid Cymru Commons leader just hit a nerve with this biting question to Keir Starmer

ADVERTISEMENT
Business
Nathan Spears

Smart Delivery Positions Mr Nang as a Leader in Australia’s Cream Charger Market

Lifestyle
Nathan Spears

Social Media Activism: How Grassroots Movements Are Gaining Power Online

Travel
Nathan Spears

Best Destinations In Spain For A Couples Holiday