Conservative MP Ben Bradley stuns Labour with cutting-edge social media strategy

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Conservative MP Ben Bradley has become the first politician to undertake the government’s new social media strategy, by deleting his Twitter account. And Labour is no doubt taken aback by a Conservative digital manoeuvre that may actually prove effective.

‘Things can only get worse’

Tony Blair’s campaign song Things can only get better inspired the Conservatives. Their ‘things can only get worse’ campaign operates under the basic premise that when Conservative representatives post on social media, things just get worse.

Bradley, the first to test the waters, is a case in point. The MP for Mansfield appears to hold the record for the most retweeted post of any Conservative MP. The thing is, it’s a tweet apologising to Jeremy Corbyn:

In one fell swoop, Bradley rubbished a right-wing press smear on the Labour leader and upheld his integrity.

Right before Bradley deleted Twitter, he asked people on social media if they could make him a campaign video for free. But again, it didn’t go quite the way he wanted:

Sources say Conservative HQ had the posts in mind when selecting Bradley to begin the new ‘things can only get worse’ strategy.

Empirical evidence

But the empirical evidence that Conservatives posting stuff is detrimental to their cause spans far:

Then there are the Tory politicians who simply expose their own horrendous perspectives. On Facebook, Conservative MP Bob Blackman shared an article claiming raping white girls is part of Muslim culture.

Another comes from a Tory MP with objectively silly hair, Michael Fabricant, who posted an image of a pig mounting Muslim mayor Sadiq Khan:

It’s okay, though, because Fabricant assured everyone his tweet was an “accident”. Reminds me of the time I ‘mistakenly’ tweeted that Fabricant is a raving buffoon unfit for office.

Like Bradley before him, home secretary Sajid Javid has used social media to uphold Corbyn’s credentials. That’s after Javid posted nonsense suggesting Corbyn promoted holocaust denial.

All this suggests that the new Conservative strategy to simply delete the accounts of serving MPs may prove very effective. Watch out, Labour.

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Featured image via Core Politics/ YouTube

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