‘Things can only get worse’
Tony Blair’s campaign song Things can only get better inspired the Conservatives. Their ‘things can only get worse’ campaign operates under the basic premise that when Conservative representatives post on social media, things just get worse.
Bradley, the first to test the waters, is a case in point. The MP for Mansfield appears to hold the record for the most retweeted post of any Conservative MP. The thing is, it’s a tweet apologising to Jeremy Corbyn:
In one fell swoop, Bradley rubbished a right-wing press smear on the Labour leader and upheld his integrity.
Right before Bradley deleted Twitter, he asked people on social media if they could make him a campaign video for free. But again, it didn’t go quite the way he wanted:
Ben Bradley MP wanted a ‘slick and engaging’ promotional film made for him free of charge. So I made one. @TheRedRoar @forexposure_txt @OwenJones84 #SocialistSunday #ToryChaos pic.twitter.com/O1vTK7W8Sz
— Ewan Michael Riley (@ewanmriley) October 7, 2018
Sources say Conservative HQ had the posts in mind when selecting Bradley to begin the new ‘things can only get worse’ strategy.
But the empirical evidence that Conservatives posting stuff is detrimental to their cause spans far:
The Tory conference backdrop is effectively a blue screen… When will they ever learn?
Looking forward to a few days of video making fun… pic.twitter.com/41JK2StPAn
— EL4C (@EL4JC) September 30, 2018
— EL4C (@EL4JC) October 1, 2018
Then there are the Tory politicians who simply expose their own horrendous perspectives. On Facebook, Conservative MP Bob Blackman shared an article claiming raping white girls is part of Muslim culture.
Another comes from a Tory MP with objectively silly hair, Michael Fabricant, who posted an image of a pig mounting Muslim mayor Sadiq Khan:
For those claiming not to know why this is racist, a cartoon of a Muslim – or a Jewish person for that matter – having sex with a pig is deliberate and calculated racism.
— Owen Jones? (@OwenJones84) July 12, 2018
It’s okay, though, because Fabricant assured everyone his tweet was an “accident”. Reminds me of the time I ‘mistakenly’ tweeted that Fabricant is a raving buffoon unfit for office.
Like Bradley before him, home secretary Sajid Javid has used social media to uphold Corbyn’s credentials. That’s after Javid posted nonsense suggesting Corbyn promoted holocaust denial.
— Sajid Javid (@sajidjavid) July 20, 2018
All this suggests that the new Conservative strategy to simply delete the accounts of serving MPs may prove very effective. Watch out, Labour.
Featured image via Core Politics/ YouTube
We need your help ...
The coronavirus pandemic is changing our world, fast. And we will do all we can to keep bringing you news and analysis throughout. But we are worried about maintaining enough income to pay our staff and minimal overheads.
Now, more than ever, we need a vibrant, independent media that holds the government to account and calls it out when it puts vested economic interests above human lives. We need a media that shows solidarity with the people most affected by the crisis – and one that can help to build a world based on collaboration and compassion.
We have been fighting against an establishment that is trying to shut us down. And like most independent media, we don’t have the deep pockets of investors to call on to bail us out.
Can you help by chipping in a few pounds each month?